Topic: brand protection
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Protect Your Brand to Grow in the AI Search Era
The digital search environment is evolving with AI, creating both opportunities and significant risks for businesses, including threats from competitors and malicious actors that can divert traffic and deplete advertising funds. Ad hijacking by fraudulent affiliates poses a major threat by mimick...
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AI's Hidden Threat: Directed Bias Attacks on Brands
AI systems shape brand perception but lack truth discernment, potentially amplifying biased or false information and causing reputational harm. Malicious actors can intentionally poison AI data through tactics like directed bias attacks, semantic misdirection, and prompt manipulation to spread mi...
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Ex-Tesla Manager Fights Fakes With Luxury Goods Chip
The global luxury goods industry faces massive losses from sophisticated counterfeits, while the second-hand market struggles with authenticity verification, creating a dual crisis. Veritas, a startup founded by Luci Holland, addresses this with a proprietary, tamper-proof NFC chip embedded in pr...
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Design Your Own Watch with Swatch's AI Tool
Swatch's AI-DADA platform uses OpenAI technology to let customers create custom watch graphics, building on the existing Swatch x You program with limited daily prompts to encourage creativity. The system includes safety measures to block inappropriate or copyrighted content, though Swatch's CEO ...
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Character.AI Pulls Disney Characters After Legal Threat
Character.AI has removed numerous Disney-owned characters after receiving a cease-and-desist letter from Disney, which accused the platform of copyright infringement and misuse of intellectual property. Disney expressed concerns over the unpredictable and harmful interactions on the platform, cit...
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Build Trust in AI to Fuel Your Growth
Trust in AI is essential for sustainable business growth, requiring clear accountability frameworks to maintain customer confidence and competitive advantage as AI systems become deeply integrated. Accountability serves as a key differentiator, relying on governance policies, ethical principles, ...
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AI Max Threatens Match-Type Control
Google's AI Max automated feature can override established keyword match types, reassigning performance credit and obscuring the true drivers of traffic and conversions in search campaigns. The system may not discover genuinely new, valuable queries but often reallocates impressions from existing...
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Ex-Microsoft Attorney: How to Handle Trump's Halo IP Use
Microsoft faces controversy after U.S. government accounts used Halo intellectual property in political posts, but remains silent to protect its substantial business relationships with federal agencies. The company prioritizes its identity as a business software provider over gaming concerns, avo...
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Cameo Sues OpenAI Over Sora's AI Video Cameos
Cameo has filed a trademark lawsuit against OpenAI, alleging that the "cameo" feature in its Sora video app causes marketplace confusion and damages its established brand by misleading consumers. The dispute centers on OpenAI's use of the term "cameo" for a deepfake avatar feature, which critics ...
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Operation Bluebird Aims to Revive Twitter's 'Abandoned' Trademarks
A startup named Operation Bluebird has petitioned to cancel X Corp.'s "Twitter" and "Tweet" trademarks, arguing the company abandoned them after rebranding to "X," and has applied to use the name for a new social platform. The legal challenge cites U.S. trademark abandonment rules, but experts no...
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Instagram ordered to stop using 'PG-13' teen accounts
The Motion Picture Association has demanded Meta stop using its "PG-13" trademark to describe content restrictions for teen Instagram accounts, calling the comparison inaccurate and misleading. The MPA argues that Meta's use of the rating threatens public trust in its established system and did n...
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2025 Black Friday: Your Ultimate Affiliate PPC Compliance Guide
Black Friday drives high consumer spending and intense affiliate competition but introduces significant financial risks like coupon fraud and unauthorized brand bidding. Coupon fraud and brand bidding during peak shopping events drain advertising budgets, distort analytics, and increase customer ...
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