Topic: ad campaigns
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Universities Helped Weaken New York's Landmark AI Safety Bill
A tech and academic coalition spent thousands on ads opposing New York's AI safety bill, reaching millions during key negotiations that led to a weakened version being signed into law. The final RAISE Act removed core safety provisions and softened penalties after intense lobbying, despite the or...
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Google Performance Max Now Supports Direct Video Uploads
Google now allows direct video uploads in Performance Max campaigns, eliminating the need for a YouTube channel or Shared Library to speed up video ad deployment. Uploaded videos are stored in a Google-managed channel but lack YouTube Analytics, remarketing capabilities, and editing features, wit...
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Microsoft Advertising Console Experiencing Outage
Microsoft Advertising console is experiencing a web UI outage, preventing access to campaign management tools, though ad delivery remains unaffected. The technical team is prioritizing the issue and providing updates via the official status page, while apologizing for the inconvenience. Advertise...
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Meta's New AI Tools Use Your Chats to Personalize Ads
Meta has launched a free Business AI agent to help small and medium businesses automate sales support and product recommendations across its platforms, aiming to streamline the customer purchase process. Starting December 16, Meta will use conversations with its AI chatbot to personalize ads and ...
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GrowthLoop Aims to Boost Retail Media Revenue for Retailers
GrowthLoop's new platform helps retailers efficiently organize and activate their first-party data to scale media sales and drive revenue through retail media networks. The platform integrates with major data clouds and uses AI tools to automate audience segmentation, enabling agile campaign exec...
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