Topic: active listening

  • AI Is Making Strong Client-Agency Partnerships Essential

    AI Is Making Strong Client-Agency Partnerships Essential

    In an AI-driven marketing landscape, the indispensable value of agencies lies in uniquely human relational skills like building trust and strategic alignment through strong client partnerships. Effective partnerships are built on active listening and genuine curiosity, which uncover unarticulated...

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  • Stop Lazy Marketing: Fix Your Nurture Strategy

    Stop Lazy Marketing: Fix Your Nurture Strategy

    Many B2B lead nurturing campaigns fail by using generic, automated sequences that disengage prospects instead of building relationships. Effective nurturing should focus on relationship-building, empathy, active listening, and low-pressure engagement to understand buyer motivations and barriers. ...

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