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Google explains its two new AI Ultra plans

▼ Summary

– Google One’s AI Ultra plan was split into two tiers at Google I/O 2026: a $200/month plan with 30TB storage and high usage limits, and a $100/month plan with lower limits.
– Both plans share the same “AI Ultra” name, causing confusion because the upgrade flow did not clearly show the differences between them.
– Google’s Gemini AI subscriptions lead, Vikas Kansal, confirmed a change is rolling out to display AI usage limits and storage allotment directly during the upgrade process.
– The update eliminates the need to click for more details, making the distinction between the two offerings clearer at the point of upgrade.
– Critics note the plans could still benefit from having different names, but the update is seen as a reasonable compromise for clarity.

Google has rolled out a small but meaningful tweak to how its Google One AI Ultra plans are presented, aiming to clear up confusion that emerged after the company introduced a more affordable tier last week. The adjustment comes after users noted that the upgrade process didn’t clearly distinguish between the two premium offerings.

At Google I/O 2026, the tech giant split its top-tier AI Ultra plan into two distinct options. The first is a $200/month subscription that offers 20 times the AI usage limits and 30TB of cloud storage. The second, priced at $100/month, provides fewer usage allowances and less storage but still delivers significantly more AI compute power than lower-tier plans. Despite these differences, both share the same “AI Ultra” branding, which led to confusion when users tried to upgrade. The previous flow simply showed a doubled price for what appeared to be only a fraction of the added storage value.

Vikas Kansal, Google’s lead for Gemini AI subscriptions, confirmed on Twitter/X that a fix is now rolling out. When users consider upgrading to an AI Ultra plan, they will now see both the AI usage cap and the storage amount listed side by side at the point of selection. No extra clicks are required to compare benefits; the key distinctions between the two options are displayed upfront.

While some might argue that giving these plans distinct names would have been a more straightforward solution, this update serves as a practical compromise. It addresses the immediate need for clarity without overhauling the product structure.

Google One AI Ultra plans are available now. For more details, check the latest coverage on Google One.

(Source: 9to5google.com)

Topics

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