Control Your Threads: Approve and Filter Replies
▼ Summary
– Threads introduced reply approvals, allowing users to pre-approve which replies appear on their posts before others can see them.
– Threads has reached 150 million daily active users, up from over 100 million in December 2024, and previously reported over 400 million monthly active users.
– Threads is testing algorithm controls that let users add and remove topics to tune their feed based on their interests.
Meta’s Threads platform is rapidly expanding its toolkit for user engagement, introducing powerful new features that put you in charge of the conversations happening on your posts. The latest update delivers two significant enhancements: reply approvals and refined Activity feed filters, both designed to foster healthier and more manageable interactions.
A standout addition is the reply approval function. This lets you screen and authorize replies from other users before they become publicly visible on your threads. While existing options let you restrict replies to followers or mentioned accounts, this new tool allows you to keep replies open to everyone. You can now welcome broader participation without the risk of conversations being hijacked by unwanted comments. This approach empowers the original poster to set the tone of the conversation, maintaining a balance between public discussion and personal control.
Alongside reply approvals, Threads is enhancing its Activity feed with new filtering capabilities. You can now more easily isolate replies from people you follow or those that contain direct mentions. These join the existing filters for Verified accounts, Quotes, and Reposts, providing multiple ways to sift through engagement and focus on what matters most to you.
The platform’s growth underscores the importance of these user-centric updates. Meta recently shared that Threads now boasts 150 million daily active users, a notable increase from the 100 million reported in December 2024. The app also surpassed 400 million monthly active users back in August. As its user base expands, Meta is also advancing its monetization strategy, having launched global advertising on the platform. The company is now preparing to introduce video ads to the mix.
Development continues on features aimed directly at users. Instagram head Adam Mosseri confirmed this week that Threads is testing new controls. These will enable users to fine-tune their algorithmic feed by adding or removing specific topics, allowing for a more personalized and relevant content experience.
(Source: TechCrunch)
