Jony Ive’s Ferrari design breaks with tradition
▼ Summary
– Ferrari has finally launched its first all-electric vehicle, the Luce, despite being late to the EV market compared to other automakers.
– The Luce was unveiled at the Vela di Calatrava complex near Rome and is described as one of the most anticipated and over-hyped EVs.
– The car features a design with extensive glass, metallic finishes, and rounded edges, reflecting the influence of designer Jony Ive.
Ferrari has built its reputation on speed, power, and a certain kind of internal combustion magic. So it’s surprising that the legendary Italian automaker arrived so late to the electric vehicle race. While other manufacturers have already slashed EV production, canceled battery-powered models, or scaled back factory plans, Ferrari is finally stepping into the spotlight with something genuinely unconventional: the all-electric Ferrari Luce.
Unveiled Monday at the Vela di Calatrava, a striking sports complex on the outskirts of Rome, the Luce is both the most anticipated and the most hyped EV to emerge since the first wave of battery-powered cars. Its design, however, breaks sharply from Ferrari tradition. The car features an abundance of glass, a metallic finish, and soft, rounded edges , hallmarks of a collaboration with Jony Ive and Marc Newson of the design firm LoveFrom. The result is a vehicle that looks less like a prancing horse and more like a piece of modern sculpture.
For a company that has long celebrated the roar of a V12, the Luce represents a radical departure. Ferrari’s delay in entering the EV market now looks less like hesitation and more like a deliberate wait for the right moment to redefine what an electric supercar can be. Whether the Luce will rewrite the rules or simply stand as an expensive curiosity remains to be seen.
(Source: The Verge)
