Top 10 Quotes From the November MarTech Conference
▼ Summary
– The November MarTech Conference focused on AI and agents, featuring a keynote and six panel discussions with speakers from major brands.
– All conference sessions are now available for free on-demand, including insights from Scott Brinker’s keynote on AI agents.
– Speakers emphasized that AI requires strong governance, proper data structures, and human oversight to be effective.
– Key insights included treating AI like a person rather than software and recognizing that AI’s quality depends on input questions and information.
– The conference highlighted that trust and compliance are crucial in the AI age, and the pace of technological change will continue accelerating.
The recent MarTech Conference in November brought together industry leaders from companies like Cisco, Google, Citrix, Fluency, Stensul, and Braze for a deep dive into AI and its expanding role in marketing. Centered on the theme of AI and intelligent agents, the event included a keynote by Scott Brinker and six panel discussions, all now accessible for free on-demand viewing. These sessions unpacked how AI is reshaping marketing strategies, governance needs, and team workflows.
Below are ten standout quotes from the conference that captured key insights and sparked meaningful conversations among attendees.
“Across the board, we’re moving from a world of scarcity… to abundance.” , Scott Brinker, editor of Chiefmartec.com, during his opening keynote titled “How agentic AI is changing the future of marketing.”
“At the end of the day, what we’re seeing is that AI is intensifying the need for really, really strong governance.” , Noah Dinkin, founder and CEO of Stensul, from the session “What AI and agents mean for marketing teams… now and in the future.”
“I think I’d at least like to start the game with the data structure in a good place.” , Anthony Tedesco, global search and programmatic lead at Cisco Systems Inc., speaking in “Eyes everywhere: Performance monitoring and optimization with AI.”
“Treat the AI like a person, not like a software.” , Brian Madden, futurist at Citrix, contributing to the discussion “AI is your key to better market research and planning.”
“AI’s only as good as the questions you ask it and the information you give it.” , Steve Bevilacqua, principal consultant at Cella by Randstad Digital, also from “AI is your key to better market research and planning.”
“What was good for business before will be good for business after AI.” , Eric Mayhew, co-founder, president and chief product officer of Fluency, during “Zero to launch: Using AI for campaign and content creation at scale.”
“Start with a human, then use AI to expand and scale that information.” , A. Lee Judge, co-founder and CMO of Content Monsta, in the same session on scalable content creation.
“Trust is both a feeling and a measurable outcome. I always think of compliance as being the floor. That’s the lowest level you’ve gotta reach. But trust is really the ceiling…” , Jeanne Jennings, CEO of Email Optimization Shop, from “Consent, compliance and trust in the AI age.”
“Your brand is being exposed and you’re not seeing that… analytics tools cannot see that ghost browsing.” , Reza Moalandin, co-founder of SALT.agency, during “Eyes everywhere: Performance monitoring and optimization with AI.”
“The pace of change right now is the slowest it’s ever gonna be…” , Robin Ross, digital analytics and loyalty executive at Activate Insight, speaking in “What AI and agents mean for marketing teams… now and in the future.”
These quotes reflect the dynamic and forward-thinking dialogue that defined the November MarTech Conference, offering valuable perspectives for marketers navigating an increasingly AI-driven environment.
(Source: MarTech)