Meta Launches Business AI & New Generative Tools
▼ Summary
– Meta introduced Business AI, an always-on sales agent that guides customers from discovery to purchase across platforms without requiring coding or setup.
– New generative AI tools for video enable advertisers to create immersive content with features like AI-generated music, multilingual dubbing, and HDR video.
– Shoppers will be able to upload photos to visualize how clothing from ads looks on them, aiming to increase purchase confidence.
– Meta expanded APIs to simplify finding, vetting, and scaling creator content, allowing businesses to turn organic posts into optimized partnership ads more easily.
– The Meta AI business assistant, a 24/7 chat tool in Ads Manager, helps advertisers optimize campaigns and resolve issues in real time, with global expansion planned for 2026.
Meta has rolled out a suite of new artificial intelligence products aimed at giving advertisers a competitive edge. These innovations, which include a Business AI concierge service, generative video capabilities, and enhanced creative tools, are designed to help brands scale their marketing efforts more quickly and cost-effectively.
The flagship offering is Business AI, an automated sales assistant that operates continuously. This tool guides potential customers through the entire purchasing journey, from initial discovery to final checkout, across Meta’s advertising ecosystem, messaging platforms, and external websites. It analyzes posts and advertising campaigns to provide tailored interactions, all without requiring any technical setup or coding knowledge from the user.
In addition, Meta is introducing generative AI features for video production. Advertisers can now access tools for creating AI-composed music, automatically generating multilingual voice-overs, and producing high dynamic range (HDR) video content. These options are intended to help brands develop more engaging and immersive advertising experiences.
Another upcoming feature will allow shoppers to upload a personal photograph to visualize how clothing items from an advertisement might look on them. This functionality is part of a broader initiative to boost consumer confidence and reduce purchase hesitation.
For companies that collaborate with content creators, Meta has expanded its application programming interfaces (APIs). The updated tools streamline the process of discovering, evaluating, and amplifying creator-generated content. Businesses will find it simpler to convert authentic creator posts into polished, performance-optimized partnership advertisements.
Meta also provided a preview of its Meta AI business assistant, a round-the-clock chat feature integrated directly into Ads Manager and Business Support. This virtual assistant offers real-time guidance for improving advertising campaigns and resolving account-related issues as they occur.
By making sophisticated AI more accessible and affordable, Meta aims to empower brands to deliver highly personalized campaigns, create captivating digital experiences, and manage creator collaborations more efficiently. The underlying objective is to drive faster, more economical conversions in an increasingly saturated digital marketplace, though the true effectiveness of these tools will only become clear through practical application and performance data.
Business AI is currently accessible to qualifying U.S.-based companies, with a worldwide rollout scheduled for 2026. The generative AI video enhancements are being integrated into Meta’s Advantage+ creative toolkit. Meanwhile, the Meta AI business assistant is expected to move beyond its initial small-business testing phase and become more widely available in the coming year.
(Source: Search Engine Land)
