2026 AEO & Content Marketing: The New Rules of Search
▼ Summary
– Shannon Vize and Pat Reinhart from Conductor share field-tested strategies for operationalizing AEO and building brand authority across fragmented AI search experiences.
– The session provides a prioritized breakdown of AEO trends and content types that generate the highest chance of AI citations.
– It offers practical ways to reframe KPIs and content investment for a world where AI platforms capture intent before a website visit.
– Specific tactics are covered for using agentic tools to produce authority-building content formats at scale.
– Attendees walk away with a prioritized framework for shifting content investment toward visibility-first tactics and metrics that reflect performance in AI search.
Are you optimizing your AEO strategy for the LLMs that matter most to your brand? And more importantly, does your current SEO playbook actually put your search visibility at risk?
When an AI answer engine delivers a response without a single click, how do you measure success? Which AEO tactics are actually driving citations across answer engines today? Those are the pressing questions answered in a new on-demand session from Conductor, featuring Shannon Vize, Senior Content Marketing Manager, and Pat Reinhart, VP of Services & Thought Leadership.
They delivered a concrete framework for investing in visibility across the fragmented AI search landscape. The goal is to help you gain more AI citations while executing a budget-smart strategy that doesn’t waste resources on guesswork.
Here is what you will learn from the session. First, a prioritized breakdown of which content marketing trends and AEO content types generate the highest chance of being cited by AI. Second, practical ways to reframe your KPIs and content investment for a world where specific AI platforms capture user intent before a visit ever happens. Third, specific tactics for using agentic workflows to produce authority-building content formats at scale.
The takeaway is a prioritized framework for shifting your content investment toward visibility-first tactics. This covers agentic workflows, authority-building formats, and the metrics that actually reflect performance in AI search today.
Whether you are leading digital strategy or driving day-to-day execution, this on-demand session provides the clarity and direction needed to evolve your approach for an AI-first search landscape. Register now to watch the full recording and get the actionable AEO framework and trend analysis your team needs.
(Source: Search Engine Journal)
