AEO in 2026: Top Content Formats for AI Citations [Webinar]

AI-generated answers are increasingly capturing user intent before a single click ever happens. That reality is reshaping where marketing teams should invest, what metrics matter, and which formats deserve priority. The challenge is no longer whether to adapt, but knowing exactly which move to make first.

Answer Engine Optimization (AEO) has emerged as a core discipline alongside traditional SEO. In 2026, the content formats, authority signals, and editorial workflows that earn citations in ChatGPT, Claude, and Gemini operate differently from what drives conventional rankings. Brands that treat AEO as a separate, strategic function are the ones getting discovered in AI-generated responses.

This session will cover the most impactful AEO and content marketing trends for 2026, including how they influence your AI citation rate and overall organic visibility. You will learn how to reframe success metrics when an AI answer replaces the click, and what to optimize for instead. The webinar will also break down which content formats generate the highest likelihood of AI citation, and how to integrate more of them into your editorial workflow. Finally, you will see how to weave agentic workflows into your content operation, scaling authority-building without sacrificing quality.

The speakers bring deep, practical experience. Shannon Vize, Senior Content Marketing Manager at Conductor, focuses on the intersection of AI and content strategy. Pat Reinhart, VP of Services and Thought Leadership at Conductor, has extensive experience helping digital teams adapt their search strategies to emerging discovery behaviors.

This session delivers a practical, prioritized framework for operationalizing AEO and building AI search visibility in 2026.