Google Ads Demand Gen campaigns face review delays
▼ Summary
– Demand Gen campaigns are stuck in “in review” status for over seven days, far beyond normal timelines, with no policy violations or warnings.
– The delays are specific to Demand Gen campaigns, as Search and Performance Max campaigns continue to review as expected.
– Slow review times disrupt creative testing, campaign launches, and the ability to respond to seasonal or time-sensitive opportunities.
– Google Ads Liaison Ginny Marvin confirmed the issue, stating that Google is actively working on a fix with no timeline provided.
– The problem was first reported by senior PPC specialist Matthew Skelton on LinkedIn, and it is a known issue on Google’s side.
Some advertisers are now reporting that Google Ads Demand Gen campaigns are stuck in review for more than seven days, far exceeding normal processing times. The slowdown is raising concerns about campaign agility and performance.
Matthew Skelton, a senior PPC specialist, first highlighted the pattern on LinkedIn, noting that Demand Gen ads across multiple accounts and industries remain in “in review” status for days without any clear policy violations or warnings. Importantly, this issue does not appear to affect Search or Performance Max campaigns, which continue to move through review as expected. This suggests the problem is isolated to Demand Gen specifically.
For advertisers relying on Demand Gen to test creative assets and drive upper-funnel performance, speed is critical. Extended review delays slow down iteration, postpone campaign launches, and make it harder to capitalize on seasonal or time-sensitive opportunities. A week-long hold can disrupt pacing and reduce the effectiveness of campaigns built on rapid optimization.
Ginny Marvin, Google Ads Liaison, has acknowledged the issue. She confirmed that some Demand Gen image ads are taking longer than expected to complete review and that Google’s teams are actively working on a fix. However, no timeline for resolution has been shared.
The bottom line for advertisers: if your Demand Gen ads are stuck in review, you are not alone. This is a known issue on Google’s side, not something advertisers can directly resolve. For now, patience is the only option while Google works on a solution.
(Source: Search Engine Land)
