All Related Articles for: Google Expands Performance Max with New Controls and Reporting
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June 9, 202644%Google launches Performance Max asset testing tools
Google has expanded Performance Max experimentation tools, allowing advertisers…
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May 26, 202643%Google’s new AI ads turn marketing into conversations, not clicks
Google is redefining digital advertising around intent prediction and…
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May 28, 202643%Performance Max vs. Separate Campaigns: Which Performs Better?
The choice between Performance Max and separate campaigns depends…
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June 3, 202643%Google tests healthcare ads within AI Mode
Google is testing healthcare advertisements in its AI Mode…
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June 23, 202643%Cloudflare’s AI Bot Blocking Plan Gets Google & Shopify Backing
Major tech companies including Google, Shopify, and browser developers…
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June 12, 202642%11 Common PPC Errors Found in B2B Audits
Automation in ad platforms like Meta’s Advantage+ and Google’s…
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June 18, 202642%Why Overhyping Your Brand May Help Competitors Win in AI Search
Brands that boast about being the best in their…
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June 12, 202640%Google’s Agent Checklist Reframes the Accessibility Audit
Google’s seven rules for AI-agent-friendly websites largely overlap with…
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June 15, 202640%Google adds Promotion Mode, expands Smart Bidding Exploration
Google expanded Smart Bidding Exploration, allowing advertisers to set…
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June 10, 202640%Is Your Brand Campaign Ready for AI Max?
AI Max relies on strong conversion tracking, offline conversion…
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June 15, 202639%Google Ads Bidding: 3 Key Updates PPC Managers Must Know
Smart Bidding Exploration is now available globally for Search…
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June 15, 202639%Agentic Commerce: New Google Ads Rules
Agentic commerce, where AI agents compare products and complete…
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June 12, 202639%Ginny Marvin: AI Max, Search Ads & Advertiser Priorities After GML
Advertisers do not need AI Max enabled for ads…
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June 3, 202639%Google Launches New Ads Help Doc on Invalid Click Credits
Google released an updated help document for its Invalid…
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June 18, 202635%Integrated Search Brief: Aligning SEO, PPC & Content for AI Search
Brands must align SEO, PPC, and content teams around…
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June 18, 202634%Google to Require Advance Notice for Major Ranking Updates
The UK's CMA has imposed new rules requiring Google…
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May 29, 202625%How to Check Competitor Ads in Your Customers’ ChatGPT Answers
You can manually monitor competitor ads in ChatGPT by…
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June 13, 202623%PPC Attribution vs. Impact: Why They’ve Diverged
AI-powered search and chatbots are reshaping customer journeys by…
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June 12, 202623%Google’s Gemini AI Suffers Major Outage, Now Mostly Resolved
Google has resolved the widespread Gemini outage that disrupted…
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June 6, 202623%Google updates sensitive audience targeting rules for Demand Gen
Google clarified its personalized advertising policy in June, explaining…
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