Google Ads API v24.2 boosts AI transparency, security, and reporting
▼ Summary
– Google Ads API v24.2 introduces multi-party approvals (MPA), requiring a second administrator to approve sensitive account actions like user invitations and access changes.
– The update adds AI transparency features with new SyntheticContentInfo and SyntheticContentAttestation fields to help advertisers comply with the upcoming EU AI Act.
– Performance Max campaigns gain new reporting capabilities, including the ability to segment reports by ad_network_type, plus YouTube brand channel linking and automatic landing page text generation.
– Two new experiment types are added: COMPARE_CAMPAIGNS for testing multiple campaigns across up to five arms, and a type for testing text customization and URL expansion within a single Performance Max campaign.
– The API release notes have been reorganized to separate breaking changes from feature updates, with a dedicated guide for deprecations and unversioned changes.
Google has rolled out Google Ads API v24.2, a significant update that enhances AI transparency, security protocols, and reporting capabilities for advertisers and developers. The release introduces new controls to meet regulatory demands and improve campaign management.
Security gets a boost. A key addition is multi-party approvals (MPA), which mandates a second administrator to authorize sensitive actions like user invitations and access-level changes. This feature adds an extra layer of account security for agencies and large organizations managing complex Google Ads accounts.
AI transparency expands. The API now exposes SyntheticContentInfo and SyntheticContentAttestation fields on assets and ads, allowing developers to programmatically identify and label AI-generated creative. This update is designed to help advertisers prepare for the EU AI Act, which takes effect on August 2nd. Developers can begin building integrations now, though advertiser attestation fields remain read-only until v25 launches.
Performance Max gets more visibility. Version 24.2 delivers long-requested enhancements, including the ability to segment performancemaxplacementview reports by adnetwork_type. This gives advertisers a clearer picture of where ads appear across Search, Display, and partner networks. The release also introduces YouTube brand channel linking through the API for stronger video campaign integrations, along with a landing page text generation option that automatically creates text assets from a website’s landing page.
New testing capabilities. Google expands experimentation tools with two new experiment types. The COMPARE_CAMPAIGNS workflow allows advertisers to compare multiple campaigns or campaign types across up to five experiment arms, including custom Performance Max experiments. A second experiment type lets advertisers test text customization and final URL expansion within a single Performance Max campaign by splitting traffic between variations.
Documentation improvements. Google has reorganized its API release notes, separating breaking changes from feature updates and introducing a dedicated guide for feature deprecations and unversioned changes to simplify future upgrades.
Why this matters. While the release doesn’t include groundbreaking changes, it gives developers new tools to prepare for upcoming AI disclosure requirements, strengthen account security, and gain deeper insights into Performance Max campaigns. The bottom line: Google Ads API v24.2 is a straightforward upgrade from v24.1, but it introduces meaningful features for advertisers preparing for AI transparency requirements, improving account security, and getting more actionable reporting from Performance Max campaigns.
(Source: Search Engine Land)
