Apple’s $230 iPhone Pouch Sells Out Instantly — First Look
▼ Summary
– A crowd gathered early Friday outside Apple’s SoHo store in New York for the limited-edition iPhone Pocket launch.
– The iPhone Pocket is a wearable smartphone sling priced up to $230, described as being inspired by cloth.
– Apple collaborated with Japanese fashion label Issey Miyake to create this product.
– Issey Miyake is known for creating the signature black turtleneck often worn by Apple co-founder Steve Jobs.
– Customers treated the product launch like a fashion drop from brands such as Supreme or Nike, indicating its high demand.
A line of eager customers formed outside Apple’s SoHo store in New York early Friday morning, all hoping to secure one of the company’s newest limited-edition accessories. The iPhone Pocket, a wearable smartphone sling developed in partnership with Japanese fashion house Issey Miyake, carries a price tag reaching $230 and reportedly drew inspiration from the simple idea of a cloth wrapping. This exclusive item sold out almost immediately after becoming available.
Apple described the design as drawing from fundamental cloth concepts, though the actual product represents a significant fashion collaboration. The sling connects Apple directly with Issey Miyake’s legacy, the brand famously created the black turtleneck that became Steve Jobs’ signature look. Beyond that historical link, Issey Miyake commands its own dedicated following in the fashion world. This loyal customer base treated the iPhone Pocket’s release with the same urgency typically reserved for hyped drops from streetwear giants like Supreme or Nike, resulting in the quick sell-out.
(Source: Bloomberg)
