Apple’s $230 Crossbody Sock: What You Need to Know
▼ Summary
– Apple has released a limited edition iPhone Pocket, a knitted bag designed to snugly hold an iPhone, in collaboration with Japanese designer Issey Miyake.
– The crossbody version costs $229.95 in blue, brown, or black, while a shorter version is available for $149.95 in additional colors like orange, yellow, and purple.
– Apple describes the 3D-knitted design as inspired by “a piece of cloth” and intended to create an additional pocket for any iPhone and small everyday items.
– According to the design director, the product emphasizes the bond between the iPhone and user, promoting the joy of wearing the iPhone in a personal way.
– The iPhone Pocket will be available for purchase online and in select Apple Store locations starting November 14th in various countries including the US, Japan, and the UK.
For those seeking a truly unique way to carry their iPhone, Apple has partnered with Japanese designer Issey Miyake to introduce the iPhone Pocket, a knitted accessory that redefines the concept of a phone case. This limited edition crossbody bag, priced at $229.95, resembles a snug sock designed to hold your device along with small personal items, offering an alternative to traditional pockets or purses.
Available in blue, brown, or black, the crossbody version allows for hands-free carrying, while a shorter model priced at $149.95 comes in vibrant shades like orange, yellow, purple, pink, and turquoise. This shorter variant can be worn over the arm or attached to another bag, providing versatile styling options.
Apple describes the 3D-knitted design as being inspired by “a piece of cloth,” developed from the idea of creating an extra pocket that fits any iPhone model and other daily essentials. According to Yoshiyuki Miyamae, design director at Miyake Design Studio, the product reflects the connection between user and device, emphasizing personal expression and universal appeal.
The concept of an unconventional Apple accessory is not entirely new. In 2004, the company released iPod Socks, which Steve Jobs jokingly called “a revolutionary new product” during their debut. The iPhone Pocket, however, expands on that idea with greater functionality and a significantly higher price point.
Starting November 14th, the iPhone Pocket will be available for purchase online and at select Apple Store locations across the United States, France, Greater China, Italy, Japan, Singapore, South Korea, and the United Kingdom.
(Source: The Verge)
