ASUS Unveils Pervasive AI Vision at GITEX 2025
▼ Summary
– ASUS will showcase its AI-powered devices and solutions at GITEX GLOBAL 2025 in Dubai under the theme “Ubiquitous AI. Incredible Possibilities.”
– The company is highlighting AI-first design, sustainable innovation, and strategic partnerships, including with Intel and NVIDIA, to drive digital transformation.
– A range of products will be exhibited, including ExpertBook Copilot PCs, Chromebooks for education, and AI infrastructure solutions like the ASUS AI POD and HGX servers.
– ASUS’s commercial portfolio focuses on four pillars: AI-first design, cloud-ready devices, sustainable innovation, and education-focused technology.
– The event aims to demonstrate how ASUS’s technologies can reshape industries, enhance productivity, and support lasting progress in the Middle East region.
ASUS is set to showcase its groundbreaking vision for pervasive artificial intelligence at GITEX GLOBAL 2025, highlighting a comprehensive lineup of AI-first devices and solutions. The event, running from October 13 to 17 at the Dubai World Trade Centre, will feature the company’s latest innovations under the theme “Ubiquitous AI. Incredible Possibilities.” Attendees can explore how ASUS integrates AI across infrastructure, workspaces, edge computing, and mobile platforms to drive digital transformation and reshape industries.
The Middle East is experiencing a pivotal moment in its technological evolution, with artificial intelligence playing a central role in economic and institutional progress. Tolga Özdil, Regional SYS Commercial Director for META at ASUS, emphasized the company’s commitment to smarter, sustainable innovation tailored to regional needs. “Together with Intel, we are delivering solutions that empower organizations of all sizes,” he stated. “Our focus remains on responsible, secure innovation that fosters lasting advancement for future generations.”
A standout feature of the exhibition will be ASUS’s business and education devices. The ExpertBook series includes models like the B5405 with its ergonomic design, the P5405 equipped with a 47 TOPS NPU for demanding AI workloads, and the ultra-lightweight B9403 weighing under one kilogram with all-day battery performance. Built with MIL-SPEC magnesium-lithium alloy chassis, these laptops promise exceptional durability. For the education sector, ASUS introduces the Chromebook CX5403 Plus, CR1204, and Windows BR1204, all designed with student-friendly ruggedness and security. The CX1405 Chromebook Plus offers twelve months of Google One AI Premium and incorporates 30% recycled plastic in its construction. Additional highlights include the P470 and P440 All-in-One PCs, engineered for easy servicing, and the AI ExpertMeet intelligent collaboration tool that streamlines business communication.
The infrastructure segment showcases powerful AI solutions such as the ASUS AI POD featuring NVIDIA GB300, HGX servers, and the Ascent GX10 powered by NVIDIA’s GB10 Grace Blackwell Superchip. Workspace AI offerings include the NUC 15 Pro, NUC 14 Pro AI, and ROG NUC 2025 mini PCs, delivering compact yet high-performance enterprise computing. For smart city applications, ASUS presents the embedded computer PE2200U and Edge AI systems PE6000G and PE2100N, enabling advances in autonomous driving, fleet management, and intelligent building operations. Productivity is further enhanced by the ProArt and Go series networking solutions, including the PRT-BE59, PQG-U1080, 5G GO, RT BE58 Go, and RT AX50 Go.
ASUS has structured its commercial portfolio around four foundational pillars: AI-first design for intelligent workflows, cloud-ready devices enabling seamless enterprise integration, sustainable innovation through energy efficiency and eco-friendly materials, and education-focused technology that modernizes learning environments. Live demonstrations will emphasize user-serviceable designs and reinforced durability.
Senic Chiu, Regional Director for the Middle East and Africa, expressed enthusiasm about the event. “GITEX offers an ideal stage to present our AI innovations and their potential to transform industries and enrich everyday experiences,” he remarked.
Strategic partnerships remain a cornerstone of ASUS’s strategy. The collaboration with NVIDIA advances through the Enterprise AI Factory, providing AI-ready racks and AI POD configurations optimized for large language models and immersive computational tasks.
Visitors are invited to experience these innovations firsthand at the ASUS booth located in Hall 2, Stand C70.
(Source: MEA Tech Watch)
