Google June 2025 Core Update Causes Major Weekend Volatility
▼ Summary
– Barry Schwartz is CEO of RustyBrick, a technologist, and founder of Search Engine Roundtable, known for his expertise in search marketing.
– The Google June 2025 core update, announced on June 30, has caused significant volatility, with partial recoveries starting around July 7.
– Some sites are seeing increased visibility in Google search features like AI Overviews and rich results due to the update.
– SEO tracking tools and industry chatter show ongoing volatility, with mixed reports of ranking declines, recoveries, or no changes.
– AI Overviews are impacted by core updates, with some sites experiencing drops in quality rankings as confirmed by industry experts.
The Google June 2025 core update has sparked significant volatility in search rankings, with noticeable fluctuations continuing through the weekend. Since its rollout on June 30, the update has caused dramatic shifts, with some sites experiencing partial recoveries while others face steep declines. Tracking tools and industry chatter reveal a turbulent landscape, with no clear pattern emerging yet.
Several SEO monitoring platforms, including Semrush, Mozcast, and Sistrix, have recorded intense ranking movements since July 10. The data suggests that Google’s algorithm adjustments are still in flux, leaving many webmasters uncertain about long-term impacts. Some sites report improved visibility in search features like AI Overviews and rich results, while others struggle with inconsistent traffic patterns.
Community feedback highlights mixed reactions. Some publishers note traffic rebounds, attributing them to recent optimizations, while others see no improvement or further drops. One webmaster mentioned a 30% recovery, though they remain cautious about celebrating too soon. Another observed erratic ranking shifts, describing the experience as a “rollercoaster.”
AI Overviews appear to be influenced by this update, reinforcing concerns about how broad algorithm changes affect visibility in Google’s AI-driven search features. Experts tracking the update confirm that sites previously impacted by quality-related penalties may see further fluctuations.
With nearly two weeks since the update began, the full effects remain unclear. SEO professionals advise closely monitoring performance metrics and avoiding drastic changes until the volatility stabilizes. The coming days will likely provide more clarity on whether these shifts are temporary or indicative of a lasting trend.
Forum discussions continue as webmasters share real-time observations and speculate on the update’s long-term implications.
(Source: Search Engine ROUNDTABLE)
