Google Ads API v25 adds YouTube metrics, loyalty goals
▼ Summary
– Google Ads API v25 adds new YouTube ad sub-format reporting, allowing breakdowns of non-skippable in-stream ads by duration, and YouTube Shorts engagement metrics like comments, likes, and shares.
– A new loyalty retention goal lets advertisers optimize campaigns for retaining loyalty program members with bid adjustments and member benefits in Product Listing Ads.
– Customer acquisition goals have been migrated to Google’s unified goals framework, replacing legacy lifecycle goal resources.
– Developers can access more detailed YouTube creator insights, including average views, engagement rates, and audience attributes, for creators sharing non-public data.
– Upgrading client libraries and code is required to use the new API functionality, as some legacy resources have been removed.
Google has rolled out version 25 of the Google Ads API, bringing a suite of upgrades that enhance reporting, refine campaign goals, and extend YouTube measurement capabilities for developers building on the platform. The update also requires developers to update their client libraries and code to unlock the new features.
Key additions in Google Ads API v25 include:
- YouTube ad sub-format reporting: A new `adsubformat_type` segment allows developers to break down non-skippable in-stream YouTube ads by duration, distinguishing between standard, up to 30 seconds, and up to 60 seconds.Why this matters. While most advertisers will never touch the API directly, these updates have significant implications for agencies, enterprise advertisers, SaaS platforms, and third-party tools that depend on it. The new YouTube and Shorts reporting dimensions unlock deeper performance insights, while the expanded loyalty and acquisition goals enable more sophisticated campaign optimization. Developers should also be aware that some legacy resources have been removed, meaning upgrades are necessary to maintain compatibility.Between the lines. This latest API release reinforces Google’s push toward first-party measurement and lifecycle marketing. The introduction of loyalty-focused campaign goals signals a growing emphasis on customer retention alongside acquisition, while expanded YouTube reporting reflects the platform’s increasing importance for advertisers. The API also aligns more closely with changes already appearing in the Google Ads interface, ensuring third-party tools can support the latest campaign types and reporting features.Bottom line. Google Ads API v25 delivers meaningful upgrades for developers and enterprise advertisers, expanding YouTube reporting, modernizing campaign goals, and introducing new retention-focused optimization tools. However, upgrading existing integrations is essential to take full advantage of these new capabilities.
