SERP Visibility Metrics Beyond Rankings: Webinar
▼ Summary
– Organic visibility has declined because SERP features like local packs, knowledge panels, and featured snippets now dominate pages, pushing organic results below the fold.
– STAT’s Sr. Search Scientist Tom Capper uses pixel height data to measure how far down the page a result appears, rather than just its rank.
– The webinar will present how visible organic results are across different intents and verticals, based on pixel position data.
– It will cover which SERP features dominate the visible viewport and which are essentially invisible to users.
– The session also offers ways to adapt measurement and tracking to reflect actual SERP conditions, not just ranking positions.
Can a brand claim the top organic spot yet still fail to capture audience attention? It’s a surprisingly common scenario, and it underscores why SERP visibility metrics have evolved far beyond simple rankings. This upcoming SEO webinar tackles that exact problem head-on.
Organic visibility has fundamentally changed. The search engine results page is no longer a straightforward list of links. SERP features like local packs, knowledge panels, featured snippets, and shopping ads now consume a massive share of the viewport. For many search intents and verticals, even the highest-ranking organic result sits below the fold for the average user. Your position alone doesn’t reveal whether searchers are actually seeing your brand.
STAT’s Sr. Search Scientist Tom Capper is approaching this challenge from a fresh angle. He’s moving beyond the question of “where do you rank” and instead analyzing pixel height data from a large-scale analysis of search results. His core inquiry: How many pixels from the top of the SERP does your result actually appear, and what content has already filled all the space above it?
This webinar will deliver actionable insights. You will learn how visible organic results truly are across different intents and verticals, broken down by pixel position data. The session will identify which SERP features dominate the visible viewport and which are essentially invisible to users. You will also discover how to pinpoint opportunities to maximize your brand’s presence in the results people actually see. Finally, the presentation will cover adapting your measurement and tracking to accurately reflect today’s SERP reality.
About the Speaker
Tom Capper serves as Sr. Search Scientist at STAT, leading large-scale research into search result behavior and organic performance. His work is grounded in data analysis at a scale most SEO teams lack access to, making this session a direct look at his findings.
(Source: Search Engine Journal)
