Join the SEJ Newsroom Live: A Free Virtual Event
▼ Summary
– SEJ is launching a new live event series called SEJ Live, with the first event scheduled for March 11 from 12–3pm ET.
– The event aims to help marketing professionals bridge a disconnect between leadership demands and the reality of changed customer behaviors in AI-influenced search.
– It will feature three sessions covering AI search shifts from business, news, and content perspectives, new KPIs for AI search, and the strategic importance of answer engines.
– The sessions will include SEJ experts and special guests like Nikhil Lai from Forrester, and are designed for CMOs and marketing leaders seeking actionable strategies.
– The live format includes Q&A, and attendance is recommended for those responsible for marketing performance and planning.
We’re opening the doors to our virtual newsroom for a special event designed to tackle the most pressing challenges in search marketing today. On March 11 from 12–3pm ET, join SEJ Live, a free virtual event where our experts and special guests will provide actionable strategies for mastering AI search visibility. This new series is built to address a critical gap many teams are facing: leadership demands rapid results, while marketers on the ground grapple with fundamentally changed customer behaviors and outdated metrics. This event exists to help you bridge that divide with practical insights and community discussion.
The disconnect between expectations and reality in search has never been wider. Traditional performance indicators and the strategies built upon them often fail to capture what’s truly happening. Customer journeys have evolved, and our approaches must follow. SEJ Live is your opportunity to connect with professionals navigating these same shifts, pose your team’s toughest questions, and learn how leading experts are adapting to an AI-influenced search landscape. We believe in the power of shared knowledge, and this is a chance to learn from a community renowned for its collaboration.
The event is structured into three progressive sessions, each building on the last to spark necessary changes in your strategy.
Our first session, “Newsroom: 1 New AI Search Reality. 3 SEJ Leader Perspectives,” features our own leaders dissecting 2025’s search shifts. Loren Baker will examine the business implications, Matt Southern will decode the latest news, and Shelley Walsh will translate everything into content impact. They all address one core question: what immediate steps should seasoned marketers take as we move forward?
Session two, “Traffic Changes Or Measurement Gaps? Expand Your SEO KPIs For AI Search,” tackles the urgent need for new performance metrics. AI search operates differently, requiring KPIs tailored to modern discovery and conversion paths. Emily Popson, VP of Marketing at CallRail, will guide you through identifying which metrics genuinely reflect AI-driven visibility and how to replace obsolete ones.
The final discussion, “Why Answer Engines Should Be on Every CMO’s Strategic Agenda,” welcomes a special guest. We are thrilled to be joined by Nikhil Lai, a Principal Analyst at Forrester. Nikhil will share his research on behavioral shifts in search, explain how different departments can align around these changes, and outline what the rise of answer engines means for your strategic planning.
This event is specifically designed for CMOs, marketing directors, and search leaders who are ready to move beyond theoretical discussions about AI. We’re focusing on concrete, actionable conversations about what to do right now. If you are responsible for marketing performance, report to leadership on results, or are building growth plans, these three hours will be a valuable investment. The sessions will be live with dedicated Q&A, so bring your most challenging questions. The presentations will be insightful, and the community conversation promises to be dynamic.
We encourage you to share this invitation with your peers and team members. Secure your spot for this focused, in-depth exploration of the new search reality. Our team is also considering a special follow-up AMA to address questions from the live audience, so joining us in real-time is the only way to ensure your voice is heard. We look forward to seeing you there.
(Source: Search Engine Journal)
