Apple’s AI to Use Google’s Gemini for Siri Boost
▼ Summary
– Apple has officially partnered with Google to power AI features like Siri, selecting Google’s technology after evaluating competitors like OpenAI and Anthropic.
– The multi-year deal involves Apple using Google’s Gemini models and cloud technology, but it is reportedly not an exclusive arrangement.
– Apple has faced criticism for lagging in AI, but it has developed its own Apple Intelligence platform focused on privacy and on-device processing.
– The partnership occurs amid Google’s antitrust lawsuits, which have scrutinized its financial agreements with Apple, including previous multi-billion dollar default search deals.
– Apple has delayed a major Siri overhaul, but an upgraded, more personalized version is expected to launch in the spring of this year.
In a significant move for the artificial intelligence landscape, Apple has officially partnered with Google to integrate Gemini’s AI technology into its ecosystem, aiming to enhance features like Siri. This multi-year agreement confirms earlier speculation and represents a notable shift for a company historically dedicated to vertical integration. While financial terms remain undisclosed, industry reports suggest the deal could be valued at approximately $1 billion, granting Apple access to Google’s advanced foundational models and cloud infrastructure.
The collaboration follows an extensive evaluation period where Apple also tested offerings from competitors such as OpenAI and Anthropic. In a joint statement, the companies explained the decision, noting that Google’s technology provides the most capable foundation for Apple Foundation Models, promising innovative new user experiences. A source familiar with the arrangement clarified that the partnership is not exclusive, leaving the door open for Apple to potentially incorporate other AI systems in the future.
This strategic alliance arrives amid public perception that Apple’s AI initiatives, particularly its Siri assistant, have fallen behind rival products. The company has, however, been developing its own capabilities, launching Apple Intelligence in 2024 to add AI-powered functions like photo search and notification summaries directly into its operating systems. A core tenet of Apple’s approach has been a strong emphasis on user privacy, with much processing occurring directly on devices. The company has committed to maintaining these stringent privacy standards throughout its work with Google.
Apple’s AI strategy has often resulted in subtle, integrated features that lack the immediate “wow factor” of standalone chatbots like ChatGPT. It also has not yet delivered the comprehensive Siri overhaul many customers have anticipated. The rollout of a more advanced, personalized Siri voice assistant has faced several delays, though a company spokesperson has confirmed a significant upgrade is slated for release later this year, with previous reports pointing to a spring launch.
This new partnership unfolds against a complex legal backdrop for Google, which is entangled in multiple antitrust lawsuits. One major case specifically scrutinizes its financial relationship with Apple. In 2024, a federal judge ruled that Google acted illegally to maintain a search monopoly by paying companies like Apple to be the default search engine on devices, an arrangement that reportedly involved payments of around $38 billion to Apple between 2021 and 2022. In late 2025, the judge issued final remedies, including a ban on Google entering into similar exclusive default agreements unless they terminate within one year.
(Source: TechCrunch)
