My Mario Collection Launches in the US Next Month
▼ Summary
– Nintendo’s My Mario product line, previously exclusive to Japan, will launch in the US starting next month.
– A key digital offering is the free “Hello, Mario!” app, featuring an interactive 3D Mario head for Switch, mobile devices, and the upcoming Switch 2.
– The physical product range includes infant/toddler apparel, an interactive board book, plush toys, and bath toys.
– The collection largely targets children, though wooden block sets with Amiibo functionality may also appeal to adult fans.
– Products will first be available at Nintendo’s New York and San Francisco stores on February 19th, 2026, with wider retail and online availability planned for spring.
Nintendo’s popular My Mario collection, which debuted in Japan last August, is finally making its way to the United States next month. This expansion brings a range of interactive toys and apparel designed primarily for young children, alongside a free companion app that promises to bring the iconic plumber to life in a new way. The launch marks a significant step for Nintendo in broadening its consumer products reach beyond video games and into the everyday play of a younger generation.
The centerpiece of the digital offering is the free “Hello, Mario!” app, set for release on February 19th, 2026. This application will be compatible with the Nintendo Switch, its anticipated successor, and both iOS and Android mobile devices. It features an interactive 3D model of Mario’s head that children can poke, pull, and toss around their screen, reacting with a variety of expressions and sounds. This digital toy is intended to complement the physical products arriving in stores.
The physical My Mario lineup includes several categories aimed at infants and toddlers. Parents can look for clothing, a soft plush Mario and other character plushes, and a collection of bath toys. There is also an interactive board book that functions similarly to the app, allowing little ones to engage directly with Mario’s face on the page. For the most part, these items are squarely targeted at a preschool audience.
However, Nintendo hasn’t completely overlooked its adult fanbase. Two wooden block sets stand out as potential crossover hits. These sets feature colorful, chunky wooden versions of classic Super Mario characters and objects. Crucially, they include Amiibo functionality, allowing them to interact with compatible Nintendo games. This blend of nostalgic, high-quality construction and modern gaming integration might prove irresistible to collectors and longtime fans, even if the rest of the collection is designed for smaller hands.
The products will first be available at Nintendo’s flagship stores in New York and San Francisco on the February 19th launch date. The company has stated that the line “will also begin arriving at select retail stores nationwide this spring” with availability expanding as the year progresses. Many consumers are hopeful that online sales through Nintendo’s official store will also be an option, especially for those who do not live near a physical retailer carrying the items. This phased rollout suggests a careful strategy to gauge demand and manage inventory for this new product category in the American market.
(Source: The Verge)
