Topic: user search behavior
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Health and YMYL Content: How to Rank in AI Search
Health information seeking has shifted from traditional Google searches to AI platforms like ChatGPT, with over 40 million daily health queries on OpenAI and AI Overviews appearing in ~89% of healthcare searches, making trustworthiness and AI-friendly structure essential for visibility. YMYL ("Yo...
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How the New Search Journey Reshapes SEO and PPC
Search has evolved from a linear results page to a continuous loop where AI Overviews shape consideration sets, ads capture filtered demand, and organic results reinforce decisions, making cross-channel coordination essential. AI Overviews appear on over 20% of searches (and 95% for comparison qu...
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Google’s Nick Fox: Deeper Content Wins in AI Search
Google's Nick Fox states that ranking in AI search still relies on creating great content, but advises going beyond surface-level answers as AI summaries handle basic queries, rewarding content that goes "one level deeper, two levels deeper." Google warns against "commodity" content that repeats ...
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Lazy Marketing Strategies Get Hit Hard by AI SEO
AI search has disrupted traditional digital marketing by requiring a comprehensive, integrated approach across all channels, not just a website focus. Visibility in AI search depends on a brand's presence across multiple sources like social media, directories, and press releases, not solely on we...
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