Meta’s Muse Outpaces ChatGPT in Early Mobile Launch
▼ Summary
– New data from Appfigures indicates that Meta’s AI app Muse has outperformed ChatGPT in downloads and daily active users during its first twelve days on the market.
– When comparing iOS usage in the U.S. and Canada, Muse recorded 1.8 million downloads compared to ChatGPT’s 1.3 million, with significantly higher daily active user counts.
– Muse has climbed to the number one spot on the U.S. App Store, surpassing previous rankings held by competitors like ChatGPT shortly after their launches.
– The app benefits from Meta’s established cross-promotion strategy, leveraging integrations with Instagram, Facebook, and WhatsApp to drive rapid adoption.
– Market estimates show that a vast majority of Muse’s users are already active on Meta’s other platforms, suggesting strong potential for continued growth.
Meta’s new AI assistant, Muse, is showing early signs of massive adoption, potentially surpassing its primary competitor in initial download metrics. According to fresh data from Appfigures, the social media giant’s latest application has accumulated more mobile downloads in its first twelve days than ChatGPT did during its debut window. This comparison focuses specifically on the United States and Canada markets, highlighting a rapid uptake that suggests strong consumer interest in Meta’s entry into the generative AI space.
The data reveals that Muse also boasts a higher number of daily active users compared to ChatGPT at a similar stage post-launch. Historically, comparing these two platforms has been challenging due to divergent launch strategies. When OpenAI released ChatGPT for mobile, it was available globally but restricted to iOS devices. In contrast, Muse launched simultaneously on both Apple’s App Store and Google Play, though it remains limited to users in the U. S. and Canada. To create a fair comparison, Appfigures isolated iOS data from the U. S. and Canada for both applications over their respective first twelve days. In this controlled subset, Muse recorded 1.8 million downloads, outpacing ChatGPT’s 1.3 million. Globally, the app reached 2.8 million total installs within that same period.
Muse’s ascent in market rankings has been swift. Upon its release, the app secured the No. 2 spot on the U. S. App Store. It has since climbed to the top position, overtaking ChatGPT, as reported by Business Insider. This shift underscores not just initial curiosity but sustained engagement. The platform’s growth trajectory appears robust, with no immediate signs of stagnation following its high-profile introduction.
User engagement metrics further support the narrative of strong early performance. When analyzing daily active users in the U. S. mobile market, Muse recorded 642,000 users, significantly higher than the 231,000 observed for ChatGPT at the same point in its lifecycle. Even when restricting the analysis to iOS users exclusively to account for platform differences, Muse maintained its lead with 359,000 daily active users against ChatGPT’s lower figures. While Appfigures relies on third-party estimates rather than internal company data, these ballpark figures suggest Muse is well-positioned to become a flagship application for Meta.
The success of Muse may be attributed to Meta’s established expertise in cross-promotion. The company leveraged this strategy effectively to drive Threads to over 500 million users through heavy integration with Instagram and Facebook. Muse benefits from similar synergies, including direct connectivity with Instagram and Facebook, as well as functionality within WhatsApp. Although precise advertising spend remains undisclosed, Appfigures noted that over 95% of Muse’s users are also Facebook users, and 63% are Instagram users. This deep integration into existing ecosystems likely fuels its rapid adoption. Meta has not yet provided official public figures regarding Muse’s early adoption rates.
(Source: TechCrunch)
