Topic: seo insights
-
Microsoft Clarity now tracks branded and non-branded AI search queries
Microsoft Clarity's AI Citations dashboard now supports branded and non-branded query segmentation, letting users filter data based on whether queries mention their brand. New features include branded labels on individual queries, a Share of Authority card split by query type, and filters for com...
Read More » -
Where Search Attention Is Shifting and How to Track It
Search behavior is shifting beyond traditional metrics like clicks and impressions, requiring a focus on where user attention actually lands. Effective measurement now includes attention-based signals such as dwell time, scroll depth, and engagement with featured snippets and video thumbnails. Th...
Read More » -
AI Search Clicks Favor Local Domains, Report Finds
AI search clicks are predominantly directed toward local domains, according to a Similarweb analysis by Aleyda Solis across ten markets. The distribution of these clicks varies significantly by industry, highlighting the role of geography and market dynamics. The findings emphasize how generative...
Read More » -
Google's SAGE AI: The Future of SEO Explained
Google's SAGE research system reveals that AI search agents often find shortcuts, with the most common being **Information Co-Location** (35% of cases), where a single comprehensive webpage provides all necessary facts, preventing the AI from needing to visit other sites. The study identifies oth...
Read More » -
ChatGPT Users Still Prefer Google, New Data Reveals
ChatGPT has seen rapid growth, but 95.3% of its users still use Google, highlighting Google's dominance in the search landscape. Despite ChatGPT's 5.8 billion visits in August, Google's 83.8 billion visits show it remains the primary source for online searches and traffic. AI tools like ChatGPT a...
Read More »