Topic: seo guidelines

June 19, 2026

Optimize Site Moves: Use Google’s Change of Address Tool for All Domain Variants

Google now requires SEO professionals to submit Change of Address requests for all domain variants (including subdomains, www/non-www, and TLDs) when migrating a site, even inactive ones. All domain variants must be verified in Search Console and redirected to the new domain to ensure proper migr...

Modern SEO Center of Excellence: Governance Over Guidelines

Large organizations must shift from optional SEO guidelines to an enforceable governance model to deliver consistent, high-quality search signals at scale. A modern SEO Center of Excellence must act as a governing body, establishing clear protocols and embedding standards into workflows to ensure...

Google's AI Creates Optimized Content at Scale

Google's promotion of its Opal tool for scalable content creation appears to contradict its own policies against scaled content abuse, sparking debate in the SEO community. The controversy centers on intent, with Google potentially allowing Opal's use if the primary goal is user assistance rather...