Topic: mobile adoption
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Gemini Surpasses ChatGPT on App Store with Nano Banana AI Driving 45% Download Surge
Gemini's mobile app saw a 45% increase in downloads in September, reaching 12.6 million, largely due to the successful launch of its Nano Banana image editor. The app climbed to the top of the U.S. App Store rankings, displacing ChatGPT, and now ranks in the top five iPhone apps in 108 countries ...
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Brad Geddes on 20 Years of Paid Search Change
Brad Geddes traces PPC's origins to Goto.com's 1998 launch of the pay-per-click model, with Google not dominating until 2006-2007 after introducing ad groups and forcing specialization between SEO and paid search. Key milestones like Google's organic algorithm updates and automated bidding elimin...
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