Topic: martech optimization
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Slash Multichannel Marketing Costs With This Secret Weapon
Marketing campaign costs are rising rapidly due to increased technology, staffing, and media expenses, driven by more campaigns and consumption-based pricing models, making budget forecasting difficult. To address this, marketers should adopt unit cost analysis, breaking down campaigns into stage...
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Top 10 Quotes from the September MarTech Conference
The MarTech Conference featured industry leaders discussing data and AI, with sessions now available on-demand and a follow-up event scheduled for November focusing on AI and intelligent agents. Experts highlighted critical organizational gaps, including the need for AI accountability, cross-depa...
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