Topic: industry updates
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Yelp's AI Chatbot Gains Major New Features
Yelp's AI chatbot is being transformed from a specialized tool into a central digital concierge, aiming to leverage user data for practical, everyday consumer tasks and streamline service discovery and transactions. The enhanced assistant now occupies a central tab, facilitating complete interact...
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Google Ads AI text rules now reusable across campaigns
Google Ads is introducing a beta feature that lets advertisers copy and apply pre-set brand voice rules (like tone and style) across campaigns, saving time on manual setup. This allows marketing teams to maintain brand consistency by using these rules to guide AI-generated ad copy, ensuring all v...
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Google Ads Experiments Auto-Apply Results by Default
Google Ads has updated its experiments feature to automatically apply winning test variants to live campaigns by default, removing the need for manual advertiser approval. While advertisers can set criteria for auto-application, such as requiring statistical significance, the system only monitors...
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Google Ads Now Uses Merchant Center Videos in Performance Max
Google's Performance Max beta now automatically uses product videos from advertisers' Merchant Centers, streamlining campaign setup and improving creative alignment. This integration addresses a key challenge by sourcing product-specific video content at scale, which is especially beneficial for ...
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Master Performance Max: New Meridian Tool & PPC Pulse Guide
Google introduced a Scenario Planner tool to help marketers model budget scenarios and forecast outcomes, making advanced marketing mix modeling accessible for daily strategic decisions. Microsoft Advertising launched a scenario-based training path for Performance Max, emphasizing that success wi...
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Google Performance Max Now Tracks Video Ad Performance
Google has introduced a new "Ads using video" reporting segment in Performance Max campaigns, allowing advertisers to isolate and analyze the performance of video assets across its automated network. This tool enables direct comparison between placements with and without video, helping marketers ...
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Google Ads Cuts Audience Targeting Limits
Google has reduced the minimum audience size to 100 users across all its ad networks and tools, making sophisticated targeting accessible to small businesses and niche marketers. This change allows for the creation of hyper-specific audience segments and enables their use in targeting, remarketin...
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Google PMax Now Tracks Search Partner Performance
Google Ads has introduced new, dedicated reporting for Search Partners within Performance Max campaigns, revealing previously hidden performance data and spend allocation. This transparency allows advertisers to analyze the incremental value of Search Partners traffic, compare it to other channel...
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Super Mario Bros. Wonder Nintendo Switch 2 Edition Rated, Park Meetup Planned
A new ESRB rating for **Super Mario Bros. Wonder Nintendo Switch 2 Edition** indicates development is progressing, moving the anticipated 2026 project closer to a confirmed release window. This special edition is more than a port, featuring exclusive content and gameplay enhancements designed for...
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