Topic: ecommerce performance
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Google’s Mueller: Why LCP Fixes Often Miss the Mark
A case study on Nuvemshop reveals that many LCP improvements fail because browsers can select the wrong element as the LCP candidate, particularly in flexible layouts where CSS transitions delay element visibility. By removing CSS transitions from top sections, stripping lazy loading from the fir...
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Black Friday 2025: Higher Prices, Same Hype
Digital advertising costs rose significantly during Black Friday 2025, with overall spend increasing by about 17%, while total impressions declined, making visibility more expensive. Despite higher costs, user engagement remained strong, with click-through rates and total clicks increasing, indic...
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WP Rocket Adds Free CDN for Key Pages
WP Rocket version 3.22 introduces a free built-in CDN for up to three pages, acting as a targeted performance tool rather than a full sitewide solution. The CDN, powered by RocketCDN on the Bunny.net network, is accessible via a new Content Delivery tab and can be activated with a few clicks for ...
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Dell: Search Outperforms Agentic AI Growth
Dell observes growing traffic from AI platforms like ChatGPT, but its impact on ecommerce sales remains minor and unpredictable, with strategic initiatives still in early testing. The company views agentic AI as a new discovery layer, similar to travel aggregators, not as a primary sales channel,...
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Fix Merchant Center Feed Disruptions Now
Google Merchant Center is experiencing a confirmed service disruption impacting product feeds, which can delay approvals and hurt campaign performance for advertisers. Google is actively investigating the feed problem but has not yet provided details on the cause, scope, or a resolution timeline....
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ChatGPT Drives 31% Higher Ecommerce Conversions Than Organic Search
ChatGPT referral traffic converts at a significantly higher rate than non-branded organic search, indicating it is an emerging, high-intent channel rather than a direct replacement for search marketing. Despite its superior conversion rate and high growth, ChatGPT's overall traffic volume and rev...
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