Topic: data standardization
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Unlock $30B in Marketing Value with AI and Better Measurement
Marketing teams struggle with flawed measurement models that undervalue crucial channels like brand campaigns, leading to biased budget allocation based on what's easiest to track rather than what truly drives growth. The effectiveness of AI in revolutionizing marketing measurement and unlocking ...
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IAB Launches Standardized Event and Conversion API for Advertisers
The IAB Tech Lab has launched the Event and Conversion API (ECAPI), a new standardized protocol to create a universal language for reporting marketing events and conversions, aiming to reduce technical complexity and fragmentation across platforms. ECAPI's primary goal is to eliminate friction in...
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Bruno Giner on Insights-Driven Streaming at Streaming Media 2025
Bruno Giner of NPAW highlights the importance of data intelligence in optimizing user experiences and business decisions within the video streaming ecosystem. NPAW has evolved from monitoring data to generating actionable insights using AI and machine learning to understand user behavior and auto...
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Corelight's AWS Flow Monitoring Ends Cloud Blind Spots
Corelight's new Flow Monitoring solution for AWS provides unified network visibility across cloud and hybrid infrastructures, reducing SIEM and storage costs by up to 90% compared to traditional methods. The solution converts high-volume AWS flow data into enriched, security-focused intelligence,...
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IAB Tech Lab Unveils Deals API for Programmatic Ads
The IAB Tech Lab has released a draft Deals API to standardize and automate the synchronization of private advertising deal information, aiming to eliminate manual errors and inefficiencies in the marketplace. The API introduces a consistent structure that clarifies the roles of all parties in a ...
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Secure Your Code with DefectDojo: Open-Source DevSecOps
DefectDojo is an open-source platform that centralizes application security management, vulnerability tracking, and DevSecOps workflows by consolidating findings from multiple sources and eliminating duplicates. It enables organizations to track vulnerabilities, manage risk acceptance procedures,...
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Study: 80% of ChatGPT product picks shift with search enabled
A study of 20,000 responses found that ChatGPT's product recommendations change by 80.2% when search is enabled, with only 19.8% of products recommended without search also appearing when search is active. Products recommended with 100% consistency without search showed the lowest overlap (15.8%)...
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Top 33 Health & Wellness Startups from TechCrunch Disrupt
The TechCrunch Startup Battlefield highlights 200 top contenders, including 20 finalists, with this list focusing on standout health and wellness innovations from the broader group. The featured startups are developing diverse technologies, such as AI-powered UV disinfection robots, affordable 3D...
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NIST Ends NVD Updates for Older Vulnerabilities
The NVD is shifting its focus to prioritize enriching data for recently disclosed and actively exploited vulnerabilities due to an overwhelming volume of new CVEs. This change means older, less critical flaws will receive less detailed analysis, though the NVD will remain the authoritative public...
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