Topic: data filtering
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Google Analytics Adds Hostname Include Filters
Google Analytics has introduced hostname include filters, shifting from exclusive exclusion rules to an allowlist model that simplifies configuration and reduces manual maintenance of spam domains. These filters ignore events from the Measurement Protocol but block traffic lacking a hostname by d...
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Microsoft Clarity now tracks branded and non-branded AI search queries
Microsoft Clarity's AI Citations dashboard now supports branded and non-branded query segmentation, letting users filter data based on whether queries mention their brand. New features include branded labels on individual queries, a Share of Authority card split by query type, and filters for com...
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Agentic AI reshapes martech economics and infrastructure
AI providers are shifting to token-based pricing just as agentic workflows become standard, causing token consumption to skyrocket and making martech costs unsustainable without infrastructure changes. AI agents consume tokens at alarming rates through constant "tool calling" that feeds entire ta...
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AI Models Pass On Behaviors Via Hidden Data Cues
Large language models can acquire and transfer specific behaviors, like preferences or misalignment, through a process called subliminal learning, even when trained on data that has been rigorously filtered to remove any overt semantic connection to the target trait. This transmission of hidden t...
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Google expands Performance Max reporting to all networks
Google updated Performance Max campaign reporting to include data from all eligible networks, not just Search, giving advertisers a more complete view but causing a one-time spike in metrics. The expanded reports now cover product performance across Performance Max, Video, App, and Demand Gen cam...
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Google Search Console Launches AI-Powered Configuration
Google has launched an AI-powered configuration tool in Search Console for all users, allowing them to generate customized performance reports using plain language queries. The tool automatically configures reports by selecting metrics, applying filters, and setting up comparisons based on a user...
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Google Search Console Tests AI for Dynamic Reports
Google is testing an AI-powered tool in Search Console that builds custom performance reports from plain language descriptions, automatically applying filters and metrics. The experimental feature streamlines report creation by interpreting user queries to select metrics, apply filters, and set u...
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