Topic: consumer perception
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AI Music Now 44% of Daily Deezer Uploads
Deezer reports that 44% of its daily new music uploads are AI-generated, totaling about 75,000 tracks, but these songs receive minimal listener engagement and a high proportion of fraudulent streams. The volume of AI music on the platform has surged dramatically since early 2025, prompting Deezer...
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Google Ads adds Association metric to Brand Lift Studies
Google Ads has introduced a new Association metric for Brand Lift Studies, which measures whether audiences connect a brand with specific concepts or attributes like "premium" or "sustainable," moving beyond simple recall to assess brand positioning. The Association metric fills a gap between awa...
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Avoid These 30-Second Branding Mistakes
Ring's 2023 Super Bowl ad intended to showcase its smart cameras for reuniting lost pets but instead vividly demonstrated its mass surveillance capabilities, sparking immediate public backlash over privacy. The ad's imagery was widely condemned by influential voices who connected it to Ring's con...
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Surviving the AI Ad-Pocalypse
Generative AI is rapidly transforming advertising by enabling brands to create marketing content faster and cheaper, though this risks producing generic and forgettable ads. Consumer reactions to AI-generated ads are mixed, with subtle uses often going unnoticed and accepted, while obvious AI vis...
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Why Ugly AI Food Photos Are Just the Start
The widespread use of low-cost generative AI tools has created a trend of "menu slop," where grotesque and inauthentic food imagery replaces professional photography on digital platforms. Industry experts warn that displaying obviously fake AI visuals damages consumer trust and appetite appeal, m...
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The Science Behind Civet Coffee's High Price
Kopi luwak is a rare and expensive coffee known for its unique production involving Asian palm civets, sparking debate over its status as a luxury beverage. The coffee's distinct smoothness and reduced bitterness result from enzymatic fermentation in the civet's digestive system, which alters the...
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Chinese EVs Win Over Car Influencers and China
Chinese automakers have transformed from minor players into a highly competitive industry, now producing electric vehicles with luxurious designs, impressive performance, and advanced technology that rivals global standards. These EVs offer premium features like massaging seats and digital displa...
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Steam Machine Price May Surpass the PS5
Valve's Steam Machine price is undisclosed, but hints suggest it may exceed the PlayStation 5's cost, potentially limiting its market competitiveness. Despite offering an open platform and access to Steam's vast game library, the Steam Machine's reportedly lower performance could challenge its va...
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Why Okapa's $300 Water Bottle Costs So Much
Okapa's $295 water bottle positions itself as both a luxury status symbol and a hygiene innovation, using materials from medical and aerospace industries to justify its premium price. The bottle features eight years of R&D, over 10,000 prototypes, and 70+ patents, with a founder experienced in lu...
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AI Mentions Don't Guarantee Consumer Trust, Study Finds
Being cited by an AI tool does not automatically build consumer trust; the credibility of the context and source is crucial for the mention to be effective. The research focused on "narrative believability," finding that users' trust depends on how convincingly and accurately the AI presents the ...
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Apple Must End the Era of 60Hz iPhone Displays
Apple is criticized for withholding 120Hz ProMotion displays from its mid-range products like the iPad Air and MacBook Air, despite their premium prices, while the wider tech industry has adopted smoother screens as a standard. The experiential benefit of a higher refresh rate is significant, mak...
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OpenAI influencer trip backfires, sparking backlash
Sponsored junkets are a common influencer culture staple, offering perks like luxury travel and exclusive experiences, but they often draw criticism for being tone-deaf and generating negative backlash. These trips are typically funded by fast fashion or cosmetics brands seeking organic buzz, but...
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Commodore Still Exists, But Ownership Has Changed
Commodore still exists today but has shifted from its 1980s computer legacy to selling nostalgia-driven gadgets, led by a simple flip phone and novelty tech like mini consoles. The brand's ownership has changed multiple times since its 1994 bankruptcy, and its current strategy focuses on retro ae...
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