Topic: analytics integration
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Google AI Search Impressions: How to Read Them
Google launched dedicated Generative AI performance reports for Search and Discover on June 3, 2026, providing site owners with impressions data from AI Overviews and AI Mode, filterable by page, country, device, and date,but excluding queries, clicks, CTR, position, or revenue metrics. The repor...
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Google Analytics Now Integrates Google Business Profile Data
Google has introduced a native connection between Google Business Profile and Google Analytics, allowing metrics like calls and directions to appear in Analytics reports, though the integration may not be available to all accounts immediately. The integration merges data from multiple profiles wi...
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Track Pinterest Ads in Google Analytics
Businesses can now integrate Pinterest Ads data into Google Analytics for a unified view of cross-channel campaign performance, though careful setup is needed to avoid data duplication. The import retrieves up to 24 months of historical campaign data from Pinterest, but advertisers must remove an...
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Ooredoo Kuwait Launches Unified Digital Platform with Liferay
Ooredoo Kuwait has launched a unified digital platform using Liferay's technology to modernize customer-facing systems and provide a smoother, integrated experience. The platform consolidates the website, customer portal, and e-commerce into a single framework with a headless CMS for faster conte...
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Google's AI Marketing Advisor for Advertisers Coming to Chrome
Google unveiled Marketing Advisor, an AI assistant for Chrome that provides real-time guidance and automated optimizations for digital marketing workflows, announced at Google Marketing Live 2025. The AI tool integrates seamlessly with Google accounts and campaigns, offering personalized recommen...
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