Topic: ad verification
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4 Questions to Uncover Programmatic Ad Fraud
Programmatic ad fraud costs $26.8 billion annually, with connected TV (CTV) becoming a prime target as fraud detection lags behind the channel's rapid growth. The greatest risk is not sophisticated fraud itself, but marketers' passive assumption that partners like DSPs or agencies have the proble...
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Meta Must Stop Scammers or Face the Fallout
Meta knowingly profits from fraudulent advertisements, generating an estimated $7 billion annually from scam ads despite internal awareness of the issue, with inadequate enforcement policies allowing deceptive content to persist. Scams facilitated by Meta's platforms cause immense financial harm ...
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Google to label AI-created ads when disclosed by advertisers
Google is launching a new feature that labels AI-generated ads on Search, YouTube, and Google Discover, accessible via the "My Ad Center" panel, though it relies on voluntary disclosure from advertisers using third-party tools. The policy expands beyond election-related ads to commercial advertis...
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Ex-Meta Staffers Fight Back Against Scam Ads on Social Media
Former Meta executive Rob Leathern is concerned about the rise of AI-generated scam ads and believes platforms are not investing enough in resources to combat them effectively. Leathern and former Meta VP Rob Goldman founded CollectiveMetrics.org, a nonprofit using data to increase transparency i...
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Google Cracks Down on Fraudulent Phone Numbers in Ads
Google is updating its policy to ban phone numbers linked to fraud or prior violations, effective December 10, 2025, to improve user safety and reduce misleading ads. Enforcement will phase in over eight weeks, targeting deceptive practices in industries like tech support scams and lead generatio...
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