Topic: ad transparency
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Google to label AI-created ads when disclosed by advertisers
Google is launching a new feature that labels AI-generated ads on Search, YouTube, and Google Discover, accessible via the "My Ad Center" panel, though it relies on voluntary disclosure from advertisers using third-party tools. The policy expands beyond election-related ads to commercial advertis...
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Google Ads Now Mandates AI Content Disclosure
Google Ads now requires advertisers to disclose when generative AI is used in campaigns, with AI transparency labels appearing on Search, YouTube, and Discover, and the disclosure method varies depending on whether Google’s own tools or third-party AI platforms are used. Advertisers must update t...
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FTC Investigates Google, Amazon for Ad Pricing Transparency
The FTC is investigating Google and Amazon for potential lack of transparency in their advertising practices, including ad pricing and terms. These inquiries are part of broader regulatory actions against both companies, building on previous antitrust concerns over their market dominance. The inv...
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Google Updates Search Ad Labels for Clarity
Google has updated its search results with a unified "Sponsored results" label and a new option to hide these ads, enhancing user clarity and control without changing ad-serving mechanics. The update groups all text and shopping ads under persistent labels, making the sponsored section distinct a...
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Microsoft Now Requires Publishers to Use Clarity
Microsoft now requires publishers to use its free Microsoft Clarity analytics tool and enable Consent Mode to receive revenue from paid clicks and impressions. Only ad traffic from pages with Clarity enabled will be billable, directly impacting publisher earnings and aiming to enhance transparenc...
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Microsoft Ads expands Performance Max placement reporting
Microsoft Advertising has enhanced Performance Max reporting by adding publisher-level conversion and spend data, providing advertisers granular visibility into which placements drive real outcomes. This update enables smarter optimization decisions, such as scaling high-performing inventory, cut...
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Google PMax Ads Now Available on Waze
Google has integrated Waze advertising into Performance Max campaigns for store visits, allowing automatic placement of ads on drivers' maps without extra setup. The platform now offers enhanced channel performance reporting, providing visibility into ad placements across Google's ecosystem, incl...
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Ex-Meta Staffers Fight Back Against Scam Ads on Social Media
Former Meta executive Rob Leathern is concerned about the rise of AI-generated scam ads and believes platforms are not investing enough in resources to combat them effectively. Leathern and former Meta VP Rob Goldman founded CollectiveMetrics.org, a nonprofit using data to increase transparency i...
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Audit Google Search Ads for 2026 Success
Advertisers must move beyond basic practices and conduct a rigorous audit focused on economic visibility, scrutinizing signal architecture, incrementality, and network economics to ensure budgets drive genuine growth in an opaque, AI-driven landscape. Foundational practices like using ad extensio...
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Google Now Lets You Hide Sponsored Search Results
Google is testing a feature that groups all paid search results under a single, collapsible label at the top of the page, allowing users to hide them after scrolling past. This update aims to simplify navigation and give users more control over sponsored content, though ads must be viewed before ...
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OpenAI Revises Privacy Policy Amid ChatGPT Ad Expansion
OpenAI has updated its privacy policy to introduce advertising on free ChatGPT tiers, while ensuring paid subscribers continue to have an ad-free experience and that ads are clearly labeled and do not influence chatbot responses. The company emphasizes that user privacy is a priority, stating adv...
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Microsoft Ads Now Shows Asset-Level Disapproval Details
Microsoft Ads now uses **asset-level disapprovals**, disabling only the specific non-compliant part of an ad (like an image or headline) instead of the entire ad unit, which helps keep campaigns running and protects ad spend. A new **conversion reporting transparency** metric shows the average ti...
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OpenAI vs. Google: The AI Advertising War Begins
The digital advertising landscape is shifting as OpenAI and Google develop distinct AI-integrated ad models, with OpenAI focusing on subtle, conversational ads within ChatGPT and Google embedding AI across its commerce-driven ecosystem. OpenAI's strategy emphasizes transparent, contextually relev...
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OpenAI Launches Impression-Based Ads for ChatGPT
OpenAI is introducing impression-based ads in ChatGPT, starting with limited tests for select advertisers using a pay-per-impression model to create a predictable revenue stream. Ads will appear for free and ChatGPT Go users but not for Plus, Pro, or Enterprise subscribers, and will be minimally ...
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ChatGPT Is Getting Ads: Here's How They'll Work
OpenAI will introduce non-intrusive, clearly marked advertisements to ChatGPT's free and lower-tier plans, ensuring ads do not influence the chatbot's core responses. The ads will be matched to conversation topics with strong privacy safeguards; user data and conversations will not be sold to adv...
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Master Google Ads Auction Insights to Beat Your Competitors
The Auction Insights report in Google Ads provides competitive data on impression share, overlap rate, and outranking share, helping you understand how your ads perform against rivals in the same keyword auctions. Key metrics include impression share (percentage of eligible impressions received),...
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Google Tests and Removes AI Overviews Based on User Engagement
Google's AI Overviews in search results are dynamically shown or removed based on user engagement, with the feature being pulled for queries where people do not find the summaries valuable. For marketers, securing a spot in an AI Overview is not guaranteed, as visibility depends entirely on user ...
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