Topic: platform updates
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ImmuniWeb Boosts AI-Powered Security Testing & Compliance
ImmuniWeb's Q4 update focuses on identifying AI-specific vulnerabilities, including the OWASP Top 10 for LLMs, and expands capabilities for detecting exposed AI infrastructure and shadow IT assets. The platform enhances compliance testing for regulations like EU DORA, introduces new reporting fea...
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TikTok Adds Voice Comments, Polls to Boost Engagement
TikTok is introducing voice comments, comment polls, and enhanced photo features to transform its platform from passive viewing into a dynamic, conversational hub. Voice comments allow users aged 18 and older to record audio messages up to one minute long, which are monitored by moderators and au...
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Patreon tweaks algorithm to boost smaller creator discovery
Patreon is overhauling its platform with a revamped recommendation engine that compares posts by topic, style, and craft instead of following patterns, aiming to help smaller creators get discovered. New short-form video tools, including the iOS feature Clips that converts long-form videos into s...
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Pinterest's New 'Tuner' Lets You Limit AI Content
Pinterest has launched a "tuner" feature that allows users to control the amount of AI-generated content in their feeds, specifically for categories like beauty, art, fashion, and home decor. The tuner is accessible in the settings under "refine your recommendations" and is currently available on...
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Introducing the New Bing Places for Business
Microsoft has launched a redesigned Bing Places for Business platform to help local businesses enhance their visibility and simplify digital presence management. Key improvements include a visual overhaul, a more reliable import process for business details, and a new recommendation tool offering...
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Qwiet AI: Ship Secure Software Faster
Qwiet AI has enhanced its application security platform with deeper integrations into developer tools like Azure DevOps and GitHub, plus new AI-driven automation and an improved user experience. A key feature is the AI-powered AutoFix capability, which automatically generates code fixes for vulne...
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Google's Performance Max Now Offers A/B Testing (Beta)
Google has launched a beta A/B testing feature for Performance Max campaigns, allowing advertisers to directly compare different creative assets like images and headlines within automated campaigns. This tool addresses a key challenge by providing asset-level performance data, giving marketers gr...
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8 Paid Media Shifts Every Marketer Must Make in 2026
The digital advertising landscape is rapidly evolving, requiring marketers to proactively adapt strategies by embracing new AI tools, shifting privacy standards, and emerging platforms to stay competitive. Key practical shifts include using conversational AI for scalable ad creation, refining tar...
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Google Maps Now Available in Demand Gen Campaigns
Google has integrated Google Maps as a new, selectable channel within its Demand Gen advertising campaigns, allowing marketers to target users during high-intent, location-based moments. This update gives advertisers greater control and flexibility, enabling them to run campaigns exclusively on M...
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Google Demand Gen: Now with Location Targeting Controls
Google has introduced precise location targeting controls for Demand Gen campaigns, allowing advertisers to choose between targeting users based on presence or interest versus presence only, streamlining setup and reducing errors. This update eliminates previous limitations and manual workarounds...
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Roku's Massive Upgrade: All the New Features Revealed
Roku's platform upgrade introduces AI-powered voice search for more natural, conversational queries and enhanced content discovery tools to streamline entertainment access. New features include a "Ways to Watch" button for instant viewing from trailers and real-time sports alerts with customizabl...
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Microsoft PMax Upgrades: New Customer Goals & Enhanced Visibility
Microsoft Advertising has launched a new customer acquisition goal for Performance Max campaigns, allowing advertisers to prioritize and assign higher value to new customers for long-term growth. Enhanced transparency features now provide share of voice metrics and asset-level controls for Perfor...
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Instagram Surpasses 3 Billion Monthly Active Users
Instagram has officially surpassed three billion monthly active users, a milestone announced by Meta CEO Mark Zuckerberg, bringing it closer in scale to Facebook and WhatsApp. The platform's growth is largely driven by private messaging and the Reels short-form video feature, which are central to...
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How to Disable YouTube Shorts
YouTube has introduced a zero-minute time limit for its Shorts feed, allowing users to completely disable the short-form video feature to minimize distractions. This feature, initially part of a parental controls update earlier this year, is now fully available to all users on Android and iOS for...
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LinkedIn Unveils Reserved Ads, AI Tools for Personalized Marketing
LinkedIn has launched **Reserved Ads**, offering guaranteed premium placement in the feed for predictable visibility and superior performance with various ad formats. The platform introduced **Ad Personalization**, which customizes ad copy using member profile data to meet consumer demand for rel...
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Microsoft Updates Advertiser Console Design
Microsoft is rolling out a redesigned interface for its Advertising platform to provide a more intuitive and efficient experience through streamlined navigation and enhanced data visualization. The update is currently in a preview phase, allowing advertisers to test the new features while retaini...
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Cayosoft Enhances AI Identity Security for Hybrid Environments
Cayosoft has updated its Guardian platform to integrate AI agent identities into security workflows, providing visibility, alerting, and automated rollback without a new dashboard. The platform now monitors AI identities to address security risks from their autonomous operations and excessive per...
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Google & Microsoft PPC Updates: Asset Guidance, Ad Scheduling & Negatives
Google emphasizes that providing a wide variety of ad assets is crucial for ad eligibility, enabling the system to create relevant ads for diverse queries and formats. Google updated budget pacing for scheduled campaigns, allowing proactive spending up to the monthly cap within active windows, wh...
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PPC Pulse: Nano Banana Pro, Animated Ads & Top Influencers
Google Ads introduced Nano Banana Pro, an AI-powered tool that enhances image generation for advertisers by improving reasoning, text rendering, and brand consistency within campaigns like Performance Max and Demand Gen. Microsoft Ads launched Image Animation to convert static images into videos ...
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Rate Your Favorite Shows and Movies on HBO Max
HBO Max has introduced an interactive rating feature with options "Love," "Like," or "Not For Me" to personalize content recommendations and curate sections like "Because You Love." The feature, tested extensively last year, mirrors competitors like Netflix and is accessible across all platforms ...
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