Topic: ad performance
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Study: Broad Match Boosts Revenue Per Conversion, But Comes at a Cost
Broad match can significantly increase revenue per conversion when used with automated bidding, though it often raises acquisition costs. Exact match remains the most efficient option with higher click-through and conversion rates, but it generates fewer impressions. Phrase match consistently und...
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Google AI Overviews: The Real Impact on Paid Search
Google's AI Overviews in search results are reducing ad visibility and click-through rates, directly threatening the profitability of paid search campaigns by pushing ads down the page and increasing costs. The impact varies significantly by industry, with sectors like Telecom and Technology faci...
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Pinterest Tests New Ads to Target High-Intent Shoppers
Pinterest has launched **Top of Search ads**, placing sponsored content in the first ten search results and Related Pins section to connect brands with users actively exploring ideas. These ads target shoppers during discovery, leveraging that 96% of searches are unbranded, and have shown a 29% h...
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Agentio Raises $40M From Forerunner to Expand Creator Marketplace Beyond YouTube
The creator economy is booming, with sponsored YouTube video views and content volume increasing significantly, driving investor confidence in platforms like Agentio that facilitate brand-creator partnerships. Agentio secured $40 million in Series B funding, raising its total to $56 million and v...
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Google Updates Search Ad Labels for Clarity
Google has updated its search results with a unified "Sponsored results" label and a new option to hide these ads, enhancing user clarity and control without changing ad-serving mechanics. The update groups all text and shopping ads under persistent labels, making the sponsored section distinct a...
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Google's New Shopping Ads Pricing Guide: Optimize Your Strategy
Google has released a guide to help merchants understand and use pricing features in Shopping ads and free listings, including standard and sale prices, as well as price drop annotations. The guide covers advanced tools like automated price updates, AI-driven discounts, regional pricing, and flex...
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AI-Powered PPC: How to Rebalance Your Marketing Budget
AI enables a shift from rigid, channel-based media budgets to dynamic, signal-based strategies that follow customer intent and conversion probability. Modern advertising platforms use integrated AI to process user signals, but they operate in isolated ecosystems, requiring budgets to mirror user ...
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Reddit launches AI ad tools built on community discussions
Reddit launched new advertising tools powered by its Community Intelligence engine, allowing brands to turn organic user conversations into ad creative, shopping experiences, and performance signals. New features include a free-form ad generator, tailored creative assets, Redditor Highlights for ...
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Meta Integrates Manus AI Tools into Ads Manager
Meta has integrated its acquired Manus AI technology into Ads Manager, providing advertisers with built-in automation tools for tasks like audience research and performance reporting to boost efficiency and campaign insight. Manus AI functions as an intelligent assistant within the advertising wo...
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Google Ads Adds AI Voice-Overs to Performance Max Video Ads
Google Ads is introducing AI-powered voice-overs for Performance Max video ads, automatically generating narration from existing text to create more engaging content without manual effort. This feature is opt-out by default, meaning eligible video ads will automatically receive AI voice-overs aft...
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Google Ads Tests A/B Experiments for Shopping Product Data
Google Ads is piloting a tool for select advertisers to A/B test product titles and images within Shopping campaigns, providing performance data in weeks without disrupting live ads. This feature addresses a key need by allowing data-driven optimization of critical ad elements, which historically...
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Google Display Ads Now Offer Asset-Level Reporting
Google has introduced asset-level reporting for Display campaigns, providing detailed performance insights for individual creative components like images and headlines. This enhancement allows advertisers to compare assets, track updates, and make data-driven decisions to optimize their campaigns...
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Google's Liz Reid: AI Overviews Boost Searches, Reduce Ads
Google's AI Overviews provide direct answers on search results pages, but overall ad revenue remains stable due to an increase in total search volume. AI Overviews support user decision-making for commercial queries without eliminating the need for actual purchases, maintaining the importance of ...
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LinkedIn Unveils Reserved Ads, AI Tools for Personalized Marketing
LinkedIn has launched **Reserved Ads**, offering guaranteed premium placement in the feed for predictable visibility and superior performance with various ad formats. The platform introduced **Ad Personalization**, which customizes ad copy using member profile data to meet consumer demand for rel...
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AI Prompts for Better Ad Campaigns
Strategic prompting of generative AI allows marketers to efficiently generate adaptable campaign components, saving time and resources for faster refinement, especially on budget-conscious projects. Specific prompt frameworks, such as those targeting emotional triggers, purchase intent, and custo...
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Google & Microsoft PPC Updates: Asset Guidance, Ad Scheduling & Negatives
Google emphasizes that providing a wide variety of ad assets is crucial for ad eligibility, enabling the system to create relevant ads for diverse queries and formats. Google updated budget pacing for scheduled campaigns, allowing proactive spending up to the monthly cap within active windows, wh...
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Google Trials Third-Party Endorsements in Search Ads
Google is testing a feature that integrates third-party endorsements, like from media outlets, directly into its Search ads to boost perceived credibility by blending advertising with editorial validation. The experiment, confirmed by Google as small-scale, raises unanswered questions about eligi...
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Google's New Rules for Out-of-Stock Product Pages
Google now requires out-of-stock product pages to display a visibly disabled buy button, moving away from practices like hiding or keeping it active, to prevent customer confusion. The policy also mandates clear availability messaging on the product page, such as "out of stock," which must exactl...
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Google Ad Grants Now Supports Shop Visits
Google Ad Grants now allows nonprofits to optimize campaigns for real-world foot traffic by selecting "shop visits" as a primary goal, directly linking ads to in-person engagement. This change removes a previous technical barrier, enabling eligible accounts to integrate store visit conversions an...
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YouTube Shorts Ads Now Feature Comments & Creator Links
YouTube is introducing new interactive ad features for Shorts, including enabling comments on ads and allowing creators to add direct website links, to boost engagement and conversions for the holiday season. The platform is expanding Shorts ad placement to include the mobile web, increasing camp...
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