Topic: ad performance
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Google tests clickable links in Search ad descriptions
Google is testing a new Search ads format where clickable, keyword-focused hyperlinks appear inside ad descriptions, routing users to the same landing page as the main ad headline. The hyperlinks may be dynamically selected by Google based on searcher intent, potentially reducing advertisers' con...
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Google Ads Splits Target CPA and Target ROAS Bidding Strategies
Google has redesigned its Smart Bidding selection menu, now listing Target CPA and Target ROAS as standalone primary options during campaign setup rather than as nested goals within Maximize Conversions or Maximize Conversion Value. This interface update does not alter how the bidding algorithms ...
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Reddit launches AI ad tools built on community discussions
Reddit launched new advertising tools powered by its Community Intelligence engine, allowing brands to turn organic user conversations into ad creative, shopping experiences, and performance signals. New features include a free-form ad generator, tailored creative assets, Redditor Highlights for ...
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AI Prompts for Better Ad Campaigns
Strategic prompting of generative AI allows marketers to efficiently generate adaptable campaign components, saving time and resources for faster refinement, especially on budget-conscious projects. Specific prompt frameworks, such as those targeting emotional triggers, purchase intent, and custo...
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Google's New Rules for Out-of-Stock Product Pages
Google now requires out-of-stock product pages to display a visibly disabled buy button, moving away from practices like hiding or keeping it active, to prevent customer confusion. The policy also mandates clear availability messaging on the product page, such as "out of stock," which must exactl...
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Google Performance Max Now Tracks Video Ad Performance
Google has introduced a new "Ads using video" reporting segment in Performance Max campaigns, allowing advertisers to isolate and analyze the performance of video assets across its automated network. This tool enables direct comparison between placements with and without video, helping marketers ...
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Google Ads Adds AI Voice-Overs to Performance Max Video Ads
Google Ads is introducing AI-powered voice-overs for Performance Max video ads, automatically generating narration from existing text to create more engaging content without manual effort. This feature is opt-out by default, meaning eligible video ads will automatically receive AI voice-overs aft...
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Google & Microsoft PPC Updates: Asset Guidance, Ad Scheduling & Negatives
Google emphasizes that providing a wide variety of ad assets is crucial for ad eligibility, enabling the system to create relevant ads for diverse queries and formats. Google updated budget pacing for scheduled campaigns, allowing proactive spending up to the monthly cap within active windows, wh...
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Google AI Overviews: The Real Impact on Paid Search
Google's AI Overviews in search results are reducing ad visibility and click-through rates, directly threatening the profitability of paid search campaigns by pushing ads down the page and increasing costs. The impact varies significantly by industry, with sectors like Telecom and Technology faci...
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Google Ad Grants Now Supports Shop Visits
Google Ad Grants now allows nonprofits to optimize campaigns for real-world foot traffic by selecting "shop visits" as a primary goal, directly linking ads to in-person engagement. This change removes a previous technical barrier, enabling eligible accounts to integrate store visit conversions an...
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Meta Integrates Manus AI Tools into Ads Manager
Meta has integrated its acquired Manus AI technology into Ads Manager, providing advertisers with built-in automation tools for tasks like audience research and performance reporting to boost efficiency and campaign insight. Manus AI functions as an intelligent assistant within the advertising wo...
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AI-Powered PPC: How to Rebalance Your Marketing Budget
AI enables a shift from rigid, channel-based media budgets to dynamic, signal-based strategies that follow customer intent and conversion probability. Modern advertising platforms use integrated AI to process user signals, but they operate in isolated ecosystems, requiring budgets to mirror user ...
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Google Trials Third-Party Endorsements in Search Ads
Google is testing a feature that integrates third-party endorsements, like from media outlets, directly into its Search ads to boost perceived credibility by blending advertising with editorial validation. The experiment, confirmed by Google as small-scale, raises unanswered questions about eligi...
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Google Ads Tests A/B Experiments for Shopping Product Data
Google Ads is piloting a tool for select advertisers to A/B test product titles and images within Shopping campaigns, providing performance data in weeks without disrupting live ads. This feature addresses a key need by allowing data-driven optimization of critical ad elements, which historically...
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YouTube Shorts Ads Now Have Comments on Mobile Web
YouTube Shorts ads now feature interactive comment sections for eligible advertisers and allow creators to include direct website links in branded content, enhancing engagement and conversion paths. The platform is expanding Shorts ad distribution to include mobile web browsers, significantly inc...
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YouTube Shorts Ads Now Feature Comments & Creator Links
YouTube is introducing new interactive ad features for Shorts, including enabling comments on ads and allowing creators to add direct website links, to boost engagement and conversions for the holiday season. The platform is expanding Shorts ad placement to include the mobile web, increasing camp...
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LinkedIn Unveils Reserved Ads, AI Tools for Personalized Marketing
LinkedIn has launched **Reserved Ads**, offering guaranteed premium placement in the feed for predictable visibility and superior performance with various ad formats. The platform introduced **Ad Personalization**, which customizes ad copy using member profile data to meet consumer demand for rel...
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Agentio Raises $40M From Forerunner to Expand Creator Marketplace Beyond YouTube
The creator economy is booming, with sponsored YouTube video views and content volume increasing significantly, driving investor confidence in platforms like Agentio that facilitate brand-creator partnerships. Agentio secured $40 million in Series B funding, raising its total to $56 million and v...
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Google Display Ads Now Offer Asset-Level Reporting
Google has introduced asset-level reporting for Display campaigns, providing detailed performance insights for individual creative components like images and headlines. This enhancement allows advertisers to compare assets, track updates, and make data-driven decisions to optimize their campaigns...
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Google Cracks Down on Fraudulent Phone Numbers in Ads
Google is updating its policy to ban phone numbers linked to fraud or prior violations, effective December 10, 2025, to improve user safety and reduce misleading ads. Enforcement will phase in over eight weeks, targeting deceptive practices in industries like tech support scams and lead generatio...
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