Topic: ad performance
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Google Cracks Down on Fraudulent Phone Numbers in Ads
Google is updating its policy to ban phone numbers linked to fraud or prior violations, effective December 10, 2025, to improve user safety and reduce misleading ads. Enforcement will phase in over eight weeks, targeting deceptive practices in industries like tech support scams and lead generatio...
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Google Shuts Down Privacy Sandbox Initiative
Google has officially ended its Privacy Sandbox initiative, discontinuing key APIs like Attribution Reporting, Topics, and Protected Audience, which were intended to replace third-party cookies with privacy-focused advertising technologies. The decision provides short-term stability for advertise...
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Pinterest Beta Tests New "Top of Search" Ads
Pinterest is beta testing "Top of Search" ads, which appear prominently within the first ten search results to target users actively seeking ideas and products. These ads are performing strongly, achieving a 29% higher click-through rate and being 32% more effective at attracting new customers co...
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Google tests clickable links in Search ad descriptions
Google is testing a new Search ads format where clickable, keyword-focused hyperlinks appear inside ad descriptions, routing users to the same landing page as the main ad headline. The hyperlinks may be dynamically selected by Google based on searcher intent, potentially reducing advertisers' con...
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Google's Smart Cropping May Be Cutting Your Ad Images
Google's Smart Cropping feature in Merchant Center automatically zooms in on product images, sometimes resulting in awkwardly cropped ads that cut off key details. The feature is enabled by default with no direct option to disable it in the interface, requiring advertisers to contact Google suppo...
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Google Expands AI Overview Ads to New Markets
Google is expanding its AI Overview advertisements to key English-speaking regions outside the U.S., with full rollout expected by the end of 2025, integrating ads into AI-powered search results. This expansion allows brands to place ads directly within AI-generated summaries, offering new engage...
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Google Ads Splits Target CPA and Target ROAS Bidding Strategies
Google has redesigned its Smart Bidding selection menu, now listing Target CPA and Target ROAS as standalone primary options during campaign setup rather than as nested goals within Maximize Conversions or Maximize Conversion Value. This interface update does not alter how the bidding algorithms ...
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Google Ads Now Flags Low-Quality Images
Google Ads now automatically identifies low-quality images in the Recommendations tab, urging advertisers to improve visuals for better campaign performance on platforms like the Display Network and Gmail. The tool scans ad assets and provides specific suggestions, such as background color adjust...
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Meta Enhances WhatsApp Status with New Ad Features
Meta is introducing a new advertising feature on WhatsApp that combines click-to-message ads with Status placements to help businesses initiate conversations with potential customers more effectively. These ads appear in the Updates tab, directing users who tap on them directly into a chat with t...
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Google Performance Max Now Tracks Video Ad Performance
Google has introduced a new "Ads using video" reporting segment in Performance Max campaigns, allowing advertisers to isolate and analyze the performance of video assets across its automated network. This tool enables direct comparison between placements with and without video, helping marketers ...
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YouTube Shorts Ads Now Have Comments on Mobile Web
YouTube Shorts ads now feature interactive comment sections for eligible advertisers and allow creators to include direct website links in branded content, enhancing engagement and conversion paths. The platform is expanding Shorts ad distribution to include mobile web browsers, significantly inc...
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