Apple’s biggest product year ever: What’s coming in 2027
▼ Summary
– Apple is expected to launch 15+ new products in fall 2025, but Bloomberg’s Mark Gurman claims 2027 will be the company’s biggest product year in its history.
– In 2027, Apple may ship six new iPhone models, including the iPhone Air 2, iPhone 18, and iPhone 18e in early 2027, and the iPhone 20 Pro, iPhone 20 Pro Max, and iPhone Ultra 2 in fall 2027.
– The 20th anniversary Pro models are rumored to feature a quad-curved, virtually bezel-free display.
– Two new AI wearables are expected in 2027, based on Gurman’s reporting.
– Other anticipated 2027 hardware includes a new Apple Home tabletop hub with a swiveling robotic arm, M6-based products like a next-gen iPad Pro and MacBook Air, and new Apple Watch models.
According to Bloomberg’s Mark Gurman, Apple is gearing up for what could be its biggest product launch year ever in 2027, with over a dozen new devices reportedly on the horizon. While the company already has more than 15 new products slated for this fall, Gurman claims that 2027 will surpass all previous years in terms of scale and innovation.
In a recent appearance on TBPN, Gurman stated, “2027 is going to be Apple’s biggest product year in its history.” Though that assertion is inherently subjective, the rumored lineup certainly supports the hype.
The iPhone lineup alone could see six new models in 2027, a first for Apple. The schedule reportedly breaks down as follows:
- Early 2027: iPhone Air 2, iPhone 18, iPhone 18eThe iPhone 20 Pro models are expected to be the crown jewels, celebrating the device’s 20th anniversary with a quad-curved display that appears virtually bezel-free.Beyond iPhones, Gurman’s reporting highlights two new AI wearables arriving in 2027. While he didn’t specify additional products in the interview, other rumors paint a fuller picture.Apple is also expected to expand its Apple Home lineup with a tabletop home hub featuring a swiveling robotic arm. This device is thought to be a larger, more powerful version of the upcoming HomePad.New M6-based products are anticipated as well, including a next-gen iPad Pro, MacBook Air, and several other Macs. The rumored MacBook Ultra could potentially slip into 2027 too, though it’s currently expected this fall.Additionally, new Apple Watch models are likely to debut next year, along with a variety of other products that haven’t yet surfaced in rumors.Which rumored 2027 Apple product has you most excited? Share your thoughts in the comments.
