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Meta spent $400M to buy a VR fitness app, then gave it back
▼ Summary
– Meta spent $400 million to acquire Within, the studio behind the VR fitness app Supernatural, after an eight-month antitrust battle with the FTC.
– Mark Zuckerberg testified in court to help secure the acquisition deal.
– Less than three years later, Meta is returning the app to its original creators.
In 2023, Meta waged a grueling eight-month antitrust battle against the Federal Trade Commission to acquire Within, the developer of the popular VR fitness app Supernatural. The price tag? Roughly $400 million. CEO Mark Zuckerberg even took the stand in court to defend the deal. Now, less than three years later, Meta is essentially giving it back. The company has announced it will spin off the app, returning control to its original creators.
(Source: The Next Web)
