Jony Ive’s Apple Car is a Ferrari, but nobody likes it
▼ Summary
– Ferrari unveiled its first electric supercar, the Luce, which was met with widespread public mockery and memes.
– The car was designed by former Apple designer Jony Ive, leading to comparisons with Apple products.
– Critics, including Ferrari enthusiasts, derided the Luce’s blue “squircle” design as lacking Ferrari’s traditional character.
– EV fans criticized the car for its limited range and high price of $640,000, comparing it unfavorably to a Nissan Leaf.
– Former Ferrari Chairman Luca di Montezemolo expressed disdain, hoping the prancing horse logo would be removed from the vehicle.
The Italian automaker revealed its first all-electric supercar this week, and the backlash was immediate, loud, and thoroughly drenched in AI-generated mockery.
Apple spent over a decade and billions of dollars trying to reinvent the automobile the way it reimagined the phone. The company poached thousands of engineers from Tesla, legacy automakers, battery specialists, and autonomous-driving startups for Project Titan. In 2024, after years of struggle, Apple pulled the plug. Now, two years later, the Apple car has finally materialized, but it came from an unexpected source: Jony Ive, the legendary designer behind the iPhone, MacBook, AirPods, and Apple Watch.
The result is a Ferrari. And almost no one likes it.
The Luce, Ferrari’s first electric supercar, debuted this week and was immediately turned into a punchline. Longtime Ferrari enthusiasts mocked the blue, Apple-inspired “squircle” logo for bearing no resemblance to the Prancing Horse’s heritage. EV advocates criticized its limited range and astronomical price tag , $640,000 for what some called a glorified $35,000 Nissan Leaf. “It’s giving Waymo,” one Reddit user wrote. Another shot back, “Waymo money than it should be.”
On X, designer @lmkifiwin summed up the sentiment: “Actual designers call it ‘soulless,’ compare it to a Honda, a kit-car, and ‘a Lotus Elise for the EV era.’ $640,000 for a 5,000-pound sedan with a synthesized soul. Designed by the man who killed the headphone jack.” Former Ferrari Chairman Luca di Montezemolo told local media he’d rather stay quiet to avoid hurting the company further. “I just hope someone removes the prancing horse from that car,” he said. “This is certainly a machine that the Chinese won’t copy , they won’t need to.”
The mockery didn’t stop at words. AI-generated videos and images flooded social media, comparing the Luce to a glorified Magic Mouse or a Transformer that turned into a porta-potty. A chorus of critics agreed: no kid would ever hang a poster of this car on their wall.
(Source: Sfstandard.com)
