Topic: welcome emails

4 Emails That Drive Engagement (And 4 That Don't)

September 10, 2025

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4 Emails That Drive Engagement (And 4 That Don't)

Effective email marketing prioritizes genuine engagement through relevance, timing, and value, rather than focusing solely on volume. High-performing email types include welcome messages, behavior-triggered automations, value-first content, and well-designed layouts, which boost open rates and lo...

5 Essential Email Lifecycle Programs & 1 to Cut Now

Email lifecycle marketing guides customers from sign-up to loyalty through timely communication, with core programs like welcome emails, abandoned cart reminders, and re-engagement efforts being most effective. Welcome emails achieve high conversion rates by offering clear value and next steps, w...

Master Email Whitelisting: A Marketer's Guide to Better Deliverability

Whitelisting is the process where a recipient marks a sender as trusted, ensuring emails bypass spam filters and land directly in the inbox. From a marketer's perspective, requesting subscribers to whitelist your address improves email deliverability and engagement by signaling trust to email alg...