Topic: email automation
-
Master Drip Campaigns: CRM Setup & Best Practices
CRM drip campaigns automate personalized email sequences triggered by prospect behavior and real-time data, shifting from generic outreach to timely, relevant communication for higher conversions. Running these campaigns within a CRM integrates email automation with live contact data, providing s...
Read More » -
5 AI Email Marketing Metrics That Drive Revenue Growth
AI-powered analytics in email marketing now predict subscriber behavior, optimize send times, and track revenue attribution, transforming raw data into actionable insights for improved performance. Advanced AI tools measure predictive metrics like engagement probability, individualized send times...
Read More » -
Master Email Whitelisting: A Marketer's Guide to Better Deliverability
Whitelisting is the process where a recipient marks a sender as trusted, ensuring emails bypass spam filters and land directly in the inbox. From a marketer's perspective, requesting subscribers to whitelist your address improves email deliverability and engagement by signaling trust to email alg...
Read More » -
Gmail's AI Finds Your Perfect Meeting Time
Google has introduced "Help me schedule," a new AI feature in Gmail that uses Gemini AI to automatically suggest available meeting times based on your calendar and email content. The tool activates when composing an email about scheduling, allowing users to insert proposed time slots with one cli...
Read More » -
5 Essential Email Lifecycle Programs & 1 to Cut Now
Email lifecycle marketing guides customers from sign-up to loyalty through timely communication, with core programs like welcome emails, abandoned cart reminders, and re-engagement efforts being most effective. Welcome emails achieve high conversion rates by offering clear value and next steps, w...
Read More » -
Launch a Winning Email Campaign: Expert Tips & Data
Email marketing offers a high return on investment and direct access to a global audience, providing a cost-effective and measurable channel for personalized communication. Its versatility allows for various campaign types, from promotional messages to automated sequences, which build trust and n...
Read More » -
Tame Your Inbox: Perplexity's New AI Assistant for Gmail & Outlook
Perplexity's new AI-powered Email Assistant integrates directly into Gmail and Outlook to help users review, organize, and draft emails, aiming to save time for professionals. The assistant offers features like summarizing email threads, suggesting meeting times, and organizing messages, competin...
Read More »