Topic: vision pro sales

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  • Apple Vision Pro Adoption Still Struggles, Report Finds
    January 4, 2026
    95%

    Apple Vision Pro Adoption Still Struggles, Report Finds

    Apple's Vision Pro headset is struggling with low adoption, shipping only about 390,000 units in 2024 and facing a sharp projected decline to 45,000 in early 2025, far below iPhone sales. Key barriers include its high cost, physical discomfort, limited battery life, and a small library of native ...

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  • Apple Scales Back Vision Pro Amid Sluggish Sales
    January 2, 2026
    95%

    Apple Scales Back Vision Pro Amid Sluggish Sales

    Apple has significantly scaled back Vision Pro production and marketing due to weak consumer demand, with analysts projecting only 45,000 new unit shipments in Q4 2025. The headset's high price, physical discomfort, and a limited library of native apps are cited as key reasons for its failure to ...

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Related Topics

international rollout (2) app ecosystem (2) Marketing Strategies (1) market competition (1) enterprise adoption (1) production halt (1) market comparison (1) form factor (1)