Topic: visibility boost

November 20, 2025

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Earn More Backlinks & Brand Mentions: A Campaign Guide

Brand mentions are now as crucial as backlinks for building authority and visibility in search results, requiring integrated strategies to capture both effectively. The Resolve Campaign Framework offers a step-by-step methodology for creating newsworthy campaigns that attract backlinks and brand ...

Google Launches Loyalty Tools for Retail Merchants

Google has launched new tools for retailers to display loyalty program benefits like member pricing and shipping perks directly in search and shopping results, enhancing visibility and customer engagement. The initiative includes a loyalty goal in Google Ads to optimize campaigns for repeat custo...

Google's New Store Widgets: Boost Your Website's E-commerce

Google has introduced two new store widgets—Store Rating and Generic Store—to help e-commerce merchants enhance visibility and build shopper trust on their websites. Businesses using these widgets saw up to 8% higher sales within 90 days, addressing key online sales hurdles like credibility and c...