Topic: url structure
-
Multi-Location Website Redesign: Protect Your Traffic
A website redesign for multi-location businesses must prioritize local SEO to protect rankings and visibility, as localized content can significantly boost performance and prevent traffic loss. Conducting a thorough technical SEO audit before launch is essential to preserve SEO value, addressing ...
Read More » -
Unmasking BiDi Swaps: The Fake URL Threat
The BiDi Swap technique exploits browser bidirectional text handling to create deceptive URLs that appear legitimate but redirect to malicious sites, building on earlier spoofing methods like Punycode and RTL Override exploits. This vulnerability arises from inconsistencies in how browsers manage...
Read More » -
Fix Common Magento SEO Issues: A Technical Guide
Magento 2 (Adobe Commerce) requires advanced technical SEO beyond basic optimizations, focusing on Core Web Vitals, mobile-first indexing, and AI-driven search readiness to achieve strong organic performance. Key technical foundations for success include robust hosting, effective caching, minimiz...
Read More » -
International SEO in 2026: What Works Now & What's Obsolete
International SEO is shifting from page-level optimization to entity clarity and systemic governance, as AI now determines visibility by retrieving and validating content across languages rather than traditional ranking mechanics. Effective localization requires genuine market-specific content, s...
Read More » -
Bing Reveals How Duplicate Content Hurts AI Search Rankings
Duplicate content confuses AI search systems by diluting user intent signals, making it harder for them to select the correct page for summaries and harming visibility. Common culprits like syndicated articles, repetitive campaign pages, and superficial localization create near-identical content ...
Read More »