Topic: tv advertising
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How TV Ads Drive Search Traffic and Sales
The "Breaking TV Ads Report" reveals that effective TV ads spark emotional engagement, which directly drives viewers to search engines, turning broadcast storytelling into measurable digital traffic and sales. Data shows TV advertising significantly boosts search activity, with synchronized campa...
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Mondelez to Use AI for TV Ads in 2026
Mondelez International is adopting AI to create television commercials, aiming to significantly reduce marketing production costs and marking a major shift in corporate content creation. The company has invested over $40 million in a generative AI video platform, which is expected to halve produc...
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Stop Smart TV Ads and Tracking for Good
Smart TVs often have intrusive ads, performance issues, and data collection, making it difficult to find a simple, non-smart display. A primary recommendation is to disconnect the TV from the internet and use an Apple TV device for a cleaner, more private, and user-friendly interface. Alternative...
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