Topic: trust preservation
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Brands Abandoned Loyalty, Not Customers
Customer loyalty has not disappeared; it was eroded by brands prioritizing short-term engagement tricks over delivering consistent, fundamental value, creating a loyalty illusion. The failure stems from measuring superficial engagement metrics instead of economic impact, as programs rarely prove ...
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CEOs' Top Worries: Cyber Risk and Slowing Growth
Cyber risk has become a top immediate threat for CEOs globally, now rivaling macroeconomic instability as confidence in short-term revenue growth declines. Nearly one-third of CEOs see a high risk of substantial financial loss from cyber threats in the coming year, with concern levels varying sig...
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How Rakuten Viber Secures Privacy While Fighting Abuse
Security for global messaging platforms is a critical human responsibility, as they serve as essential lifelines during crises; this demands prioritizing availability, integrity, and resilience with life-or-death consequences, not just as technical metrics. End-to-end encryption necessitates prot...
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Fake TechCrunch Impersonators Still Targeting Businesses
Scammers are impersonating TechCrunch journalists and event coordinators to deceive businesses, using the publication's trusted reputation to solicit sensitive information or gain unauthorized access. These fraudulent actors employ tactics like mimicking official email domains and refining their ...
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